Event Marketing Manager, ICIS (Hybrid)

RELX; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading company in market intelligence is seeking a Marketing Manager to plan and execute event strategies effectively. The role encompasses developing marketing campaigns, managing a small team, and leveraging data insights to optimize events. Ideal candidates will have substantial project management experience and a strong background in marketing data analysis.

Qualifications

• Strong project management skills and ability to manage stakeholders.
• Experience in creating messaging and high-quality writing.
• Proficient in analysing marketing data for decision-making.

Responsibilities

• Develop marketing strategy focused on revenue targets for events.
• Analyze campaign successes and allocate resources effectively.
• Oversee and coach two marketing executives.

Skills

Project Management

Content Creation

Data Analysis

Leadership

Adaptability

Tools

Salesforce

Eloqua

Job description

About our Business

At ICIS, our mission is to optimize the world's resources. We help companies make strategic, sustainable decisions by bringing transparency to markets across the world. We create a comprehensive view of commodities markets, providing companies with the data and intelligence to successfully navigate across global value chains every day. Our customers benefit from instant access to price assessments, reports and forecasts, a dedicated news channel and supply and demand data. You can learn more about ICIS at the link below. https://www.icis.com/explore

About the Team

Our teams are fuelled by curiosity, relentlessly pursuing better customer outcomes. We're on a mission to deliver an unparalleled customer experience, excelling in communication. In a fast-paced environment, we thrive, embracing change with flexibility and composure under pressure. Our high-energy, self-motivated individuals are driven by a genuine desire to make a positive mark on our business. But that's not all we're creative problem solvers with an entrepreneurial spirit.

About the Role

As a Marketing Manager, you will be part of a small team responsible for planning and executing events. If you are an experienced Event Marketing professional with a track record of developing strategy, understanding your audience and delivering results, we invite you to join our team.

Responsibilities

• Develop a clear marketing strategy for our events that focuses on delegate and sponsorship revenue targets and aligns with our broader corporate vision.
• Analyse and report on the success of our campaigns and focus our resources effectively.
• Oversee the workload of two marketing executives and help coach and develop them.
• Champion data strategy to generate a constant flow of new and relevant contacts.
• Brief and allocate resources for the telesales team to drive bookings.
• Collaborate with internal and external designers on the design and production of marketing materials.
• Leverage value from the editorial and product management teams to drive content marketing initiatives.
• Utilize social networking channels innovatively to generate traffic and increase event awareness.

Requirements

• Strong project management skills with the ability to work on multiple campaigns while managing stakeholders.
• Experience in creating messaging, writing high-quality copy, and proofing content.
• Proficient in analysing marketing data to draw insights for data-led, responsive decision-making.
• A natural leader who is also comfortable working at a fast pace and executing tasks.
• Adaptable and confident, open to trying new ideas and techniques.
• Experience with Salesforce and Eloqua or similar systems.
• Event experience in a conference, exhibition, or training environment is advantageous.

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