Event Marketing Manager

Mark Allen Group Ltd; London; On-site; GBP 35,000 - 43,000; Full time

Job summary

An established industry player is seeking a dynamic Event Marketing Manager to lead innovative, data-driven campaigns for exciting exhibitions. This hybrid role offers the chance to work collaboratively with talented teams, focusing on strategic marketing initiatives that drive engagement and attendance. You'll be at the forefront of shaping impactful marketing strategies, utilizing your analytical skills to refine tactics and ensure successful outcomes. Join a supportive environment that values creativity and personal growth, and make a significant impact as you celebrate the company's 40th anniversary.

Benefits

Professional growth and mentorship

Creative and collaborative environment

Opportunities to learn and develop

Networking groups

Flexible working arrangements

Qualifications

• Proven experience in planning and executing marketing campaigns.
• Strong analytical skills to interpret data and drive decisions.

Responsibilities

• Develop and execute multi-channel marketing strategies for events.
• Analyze campaign performance and provide actionable insights.

Skills

Event Marketing

Data Analysis

Campaign Management

Communication Skills

Copywriting

Budget Management

Collaboration

Education

Bachelor's Degree in Marketing or related field

Tools

Marketing Automation Platforms

CRM Systems

Data Analytics Tools

Job description

EVENT MARKETING MANAGER

MA Exhibitions – Events(Data Driven Focus)

Celebrating 40 years of industry leadership, Mark Allen invites you to join a culture driven by passion, creativity, fairness, and a commitment to nurturing talent.

With 550 talented individuals across seven offices, we’re excited to recruit an Event Marketing Manager for our exhibitions team. This is a fantastic opportunity for a confident, motivated event marketer who enjoys working collaboratively across teams and is comfortable taking the lead on delivering high-impact, data-driven campaigns.

You’ll be responsible for developing and delivering multi-channel marketing strategies to support two exciting events within the MA Exhibitions portfolio. The role involves campaign execution, audience segmentation, and reporting. While strategic thinking is important, the day-to-day focus is heavily geared towards data-driven decision-making and efficient execution. You will manage multiple campaigns simultaneously, ensuring meticulous attention to detail and adherence to deadlines.

Reporting to the Head of Marketing for MA Exhibitions and working closely with the relevant Event Directors, you’ll take ownership of your events, shape campaign direction, and ensure delivery against key targets.

This is a hybrid role, with three in-office days at our Herne Hill office, located next to Brockwell Park. The salary is up to £43,000 (DOE), plus bonus and company benefits.

We Offer:

• The chance to work on two exciting events with lots of scope for creativity and ownership.
• A supportive and friendly marketing team with plenty of opportunities to learn.
• Professional growth, career development, training, and mentorship through our MAG Mentorship programme.
• The freedom to share and implement ideas in a creative, collaborative environment.
• We operate within a supportive community – connect with peers across our networking groups.

Core Responsibilities:

• Own responsibility for the marketing strategy and campaign delivery for two exhibitions within the MA Exhibitions portfolio.
• Develop, monitor and analyse data driven marketing campaign performances, using data insights to refine tactics and drive continuous improvement.
• Plan and manage a targeted 12-month multi-channel marketing campaign to drive registrations, boost onsite visitor attendance, and generate qualified sales leads.
• Monitor, analyse, and report on key marketing metrics (e.g., website traffic, registration numbers, conversion rates, ROI) to provide actionable insights and recommendations.
• Collaborate with the data team to enhance targeting strategies and optimise the use of audience data.
• Manage and update event websites to ensure content is compelling, relevant, and aligned to the campaign lifecycle.
• Work alongside the wider exhibition team to create strong, engaging content for use across email, social media, direct mail and other channels.
• Build impactful internal and external relationships and act as the ‘go-to’ person for all marketing-related activity on your events.
• Oversee and manage the marketing budget for your events, including vendor relationships and contract management where necessary, ensuring spend is efficient and effective.
• Report regularly to key stakeholders, particularly the Event Directors, on campaign performance, results and next steps throughout the campaign cycle.

We're Looking For:

• Demonstrable experience planning and delivering marketing campaigns, preferably within exhibitions or B2B marketing.
• Exceptional analytical and data interpretation skills, with the ability to confidently translate data into actionable insights and reports to inform decision-making.
• Proficiency in marketing automation platforms, CRM systems, and data analytics tools.
• Strong attention to detail and a commitment to accuracy in data and execution.
• A strategic thinker who can align marketing plans with broader business goals.
• Excellent communication and copywriting skills, with strong attention to detail.
• Experience managing budgets and external suppliers.
• A collaborative team player who thrives in a busy, creative environment.

Stand Out in Your Application!

We want to see your personality, values, and transferable skills shine. To help you stand out, you can:

• Upload a video introduction about yourself.
• Submit a cover letter that highlights your enthusiasm and fit for this role.
• Request a recommendation from someone who can vouch for your potential.

Show us why you’re excited to join us as we celebrate our 40th anniversary!

Key Details:

• Diversity & Inclusion: We value diverse perspectives; they make us stronger. If you’re excited about this role but don’t match every requirement, apply but share how your transferable skills will allow you to thrive.
• Right to Work: Applicants must have the right to live and work in the UK. Unfortunately, we cannot offer sponsorship at this time.
• Our Communities: We’re home to eight specialist communities, including MA Agriculture, MA Business, MA Dentistry Media, MA Education & Music, MA Exhibitions, MA Financial Media, MA Healthcare, and MA Travel Retail.

Our Focus: Content is at the heart of everything we do, across print, digital, and events.

To support a fair and human-led recruitment process, we use technology to help us identify applications that may have been generated by AI. We encourage all candidates to apply in your own words so we can get to know the real you.

#LI-Hybrid