Event Marketing Manager

HANDLE RECRUITMENT; London; Hybrid; GBP 45,000; Full time

Job summary

An established industry player is seeking a creative Event Marketing Manager to drive innovative marketing strategies for investment conferences. This role involves collaborating with a dynamic team to execute impactful digital marketing campaigns, manage online communities, and enhance the company's digital presence. The ideal candidate will possess a solid understanding of digital media, community engagement, and marketing performance metrics. Join a passionate team that values creativity and adaptability while contributing to exciting projects in Africa's energy sector. If you're ready to make a difference and thrive in a collaborative environment, this opportunity is for you.

Qualifications

• Proven experience in digital marketing and community management is essential.
• Strong understanding of marketing channels and data privacy regulations.

Responsibilities

• Develop and execute marketing strategies aligned with trends.
• Plan and deliver digital marketing campaigns across channels.
• Manage data and enhance online presence through digital channels.

Skills

Digital Marketing

Community Building

Content Creation

Data Analysis

SEO

PPC

Email Marketing

CRM Systems

Project Management

Tools

Google Analytics

Cvent

Pardot

Salesforce

CMS

Job description

Handle Recruitment are looking for a highly creative and motivated Event Marketing Manager to join our award winning producer of investment conferences.

4 days a week in office, 1 day at home

Salary: £45,000

Location: Putney

6 Month FTC or Permanent role

About Our Client:

Our client is a multiple award-winning producer of investment conferences for Africa's energy sector. Best known for the Africa Energy Forum, the longest running Forum for decision makers in Africa's power sector, they also produce region-specific investment meetings focusing on the power generation potential of some of the world's most exciting emerging markets.

Recent event locations include Nairobi, Barcelona, Miami, Cape Town, Brussels, Washington, and Arusha. The team consists of around 20 people who are all passionate about the work they do in a supportive and collaborative environment.

YES! is a new business within our client. YES! is not a traditional conference business; flexibility is important as we shape and grow the new portfolio. It is not easy, so attitude, resilience, and the ability to work with a team that is strategizing the business as we go along is crucial.

Key Responsibilities:

• Working with the MD, Group Director, and the wider Marketing team to write marketing strategy in line with the latest marketing trends and taking the lead to execute that strategy.
• Assisting with the design, production and distribution of all promotional materials relating to the portfolio.
• Planning and delivering cross-channel digital marketing campaigns in line with the project objectives.
• Writing and proofing copy for a range of marketing platforms & materials including websites, social media, emails and brochures.
• Designing, maintaining, and updating the YES! website.
• Maintaining and updating the YES Connect (YES! networking platform) and growing the online community at scale.
• Using digital channels and technologies to enhance the online presence of the business and engage YES! members.
• Working with the production team to keep YES! members engaged and active on the Beyond Privilege platform.
• Managing and segmenting data, identifying gaps, developing new data sources and implementing a data build plan.

Knowledge, Skills & Behaviours:

• Previous relevant proven experience is a must with a solid understanding of digital media landscape.
• Solid understanding of building and maintaining online communities is a must.
• Sound knowledge of digital marketing practices and channels such as Google Analytics, SEO, PPC and social media.
• Ability to write and execute strong marketing strategy in line with latest developments and trends.
• Excellent knowledge of best practice across email, social media, paid media, landing pages & websites.
• Strong experience in areas including insight development and audience segmentation.
• Experience using a CRM system such as Cvent, Pardot or Salesforce.
• Experience using a website CMS.
• In depth knowledge of marketing performance metrics with the ability to strategically interpret data trends and gaps, providing analysis & recommendations.
• Familiarity with data privacy regulations such as GDPR and PECR.

Desirable Qualities & Experience:

• Resilient, motivated and a starter/finisher, with keen eye for detail are essential.
• Easily adaptable to changing markets & situations - flexibility to adapt marketing strategy to a startup portfolio as it adapts to learnings and at times changes direction whilst growing is a must.
• Enthusiastic & confident with a creative and imaginative problem-solving approach to tasks.
• Positive attitude and passion for delivering results-driven campaigns with a diligent and thorough approach to projects.
• Excellent communicator - great verbal and written communications skills that can translate complex data/technology in a simple way to a range of stakeholders.
• Must be able to travel for events when needed.
• French speaking is desirable but not essential.
• An interest in Africa's energy and infrastructure sector and youth employment, and a strong willingness to learn.

Apply today to proceed your CV to the next stage!

Handle actively welcomes applicants from under-represented backgrounds - we pride ourselves on attracting the best talent for every opportunity through a commitment to equality, diversity and inclusion.