Event Marketing Manager

Phee Farrer Jones; City Of London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A renowned events company in London is seeking an experienced Events Marketing Manager to lead the marketing strategy for the launch of a new Energy Summit & Exhibition. This role involves developing localised, multi-channel campaigns and requires at least 2 years of mid-level event marketing experience, preferably in B2B or energy sectors. The successful candidate will work collaboratively across teams and must demonstrate strong interpersonal skills and strategic thinking.

Qualifications

• Minimum of 2 years in mid-level event marketing.
• Experience in exhibitions, energy, or B2B sectors highly desirable.
• Proficiency in campaign strategy, direct marketing, SEO, content marketing, and analytics.

Responsibilities

• Develop localised, multi-channel marketing strategies to drive engagement.
• Create culturally relevant content across various media.
• Use analytics to optimise targeting and track KPIs.

Skills

Campaign strategy

Direct marketing

SEO

Content marketing

Analytics

Interpersonal skills

Relationship-building

Tools

CRM platforms

Mobile apps

Website UX tools

Job description

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I am looking for an Events Marketing Manager to lead the end-to-end marketing strategy for the launch of a new Energy Summit & Exhibition, with a long-standing and renowned events company.

This role will play a crucial part in driving local exhibitor and sponsor participation, as well as delegate and visitor acquisition, through strategic and localised campaigns.

You will take full ownership of campaign development, execution, and post-event analysis. This is a high-impact opportunity for a skilled marketing professional who is confident working across cross-functional teams and international stakeholders.

Key Responsibilities:

• Plan & Execute Campaigns: Develop localised, multi-channel marketing strategies aligned with global event goals to drive exhibitor, sponsor, and delegate engagement.
• Content & Messaging: Create culturally relevant content across digital, print, email, social media, and PR, ensuring consistency and impact.
• Data & Performance: Use analytics and attendee profiling to optimise targeting, track KPIs, and adjust campaigns in real time.
• Stakeholder Collaboration: Partner with sales, content, PR, and data teams to deliver integrated, results-driven campaigns.
• Media & Communications: Manage press relations, media partnerships, and local messaging to support brand visibility and engagement.
• Event Marketing Operations: Oversee registration platforms, mobile apps, and informational materials, ensuring a seamless event experience.
• Post-Event Strategy: Analyse feedback, report on performance, and support early marketing for future editions of the event.

The Ideal Candidate:

• Minimum of 2 years in mid-level event marketing.
• Experience in exhibitions, energy, or B2B sectors highly desirable.
• Proficiency in campaign strategy, direct marketing, SEO, content marketing, and analytics.
• Comfortable with CRM platforms, mobile apps, and website UX tools.
• Strong writing and localisation skills, with advanced English proficiency.
• Strategic thinker with strong attention to detail.
• Proactive and adaptable with the ability to quickly learn new technologies.
• Collaborative mindset with strong interpersonal and relationship-building skills.
• Confident in challenging conventional approaches and offering fresh solutions.

Why This Role?

• Be at the forefront of launching a major international energy event in a key local market.
• Enjoy a collaborative, fast-moving environment with global exposure.
• Make a measurable impact on lead generation, sponsorship growth, and delegate acquisition.
• Join a recognised leader in international events with a track record of successful industry launches.

For more information and to express your Interest send your CV now!

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