Event Marketing Manager

JR United Kingdom; Cardiff; Remote; GBP 35,000 - 55,000; Full time

Job summary

A dynamic tech organization is seeking an experienced Event Marketing Manager to lead demand generation campaigns across various B2B events. This role focuses on end-to-end campaign management, utilizing tools like Salesforce and Pardot, while thriving in a collaborative and remote-capable environment with opportunities to work internationally. The ideal candidate is proactive, commercially-minded, and brings a wealth of experience in executing successful marketing strategies.

Benefits

Remote-first working

Autonomy and real impact

Collaborative team environment

Opportunities to travel internationally

Qualifications

• 3–5+ years in B2B event or demand generation marketing.
• Strong working knowledge of Salesforce, Pardot, and Cvent is essential.
• Hands-on experience with LinkedIn Ads, Google Ads, and analytics tools.

Responsibilities

• Plan and execute marketing campaigns for all events.
• Manage Salesforce lead tracking and integrate campaign reporting.
• Align closely with Delegate Acquisition and Sales teams.

Skills

Project Management

Multitasking

Stakeholder Alignment

Communication

Tools

Salesforce

Pardot

Cvent

Google Ads

LinkedIn Ads

Job description

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Reports to: CEO

We’re looking for an experienced, hands-on Event Marketing Manager to join Rela8 Group and lead demand generation campaigns across our portfolio of executive summits, roundtables, and private dinners. This is a high-impact, performance-focused role where you’ll be responsible for generating MQLs, supporting delegate acquisition, and driving sponsorship interest through multi-channel marketing campaigns.

Key Responsibilities:

• Plan, build and execute end-to-end marketing campaigns for all events

• Own Cvent landing pages and ensure they are optimised for conversion

• Build and execute email campaigns via Pardot, and track performance

• Run paid and organic outreach campaigns (LinkedIn, Google Ads, etc.)

• Manage Salesforce lead tracking and integrate campaign reporting

• Report weekly on campaign performance: MQLs, CPL, conversion rates

• Align closely with Delegate Acquisition and Sales teams to meet joint goals

Requirements:

• 3–5+ years in B2B event or demand generation marketing

• Strong working knowledge of Salesforce, Pardot, and Cvent is essential

• Hands-on experience with LinkedIn Ads, Google Ads, and analytics tools

• Excellent project management, multitasking, and stakeholder alignment skills

• Proactive, commercially-minded, and confident working remotely

What We Offer:

• Remote-first working (UK-based preferred)

• Fast-paced environment with autonomy and real impact

• A collaborative team working at the heart of the B2B tech community

• Opportunities to travel and work on events across the UK, US, UAE and Europe