Event Marketing Manager

JR United Kingdom; Basingstoke; Remote; GBP 40,000 - 60,000; Full time

Job summary

Une entreprise dynamique du secteur B2B recherche un Event Marketing Manager expérimenté pour diriger des campagnes de génération de demande pour ses sommets exécutifs et événements. Ce rôle aura un impact direct sur l'acquisition de délégués et l'intérêt des sponsors, tout en offrant une autonomie dans un environnement de travail rapide et collaboratif.

Benefits

Environnement de travail rapide

Équipe collaborative

Opportunités de voyage

Qualifications

• 3–5+ ans en marketing d'événements B2B ou génération de demande.
• Connaissance solide de Salesforce, Pardot, et Cvent.
• Expérience pratique en publicité sur LinkedIn et Google.

Responsibilities

• Planifier, construire et exécuter des campagnes marketing pour tous les événements.
• Gérer le suivi des leads dans Salesforce.
• Rapporter les performances des campagnes toutes les semaines.

Skills

Project Management

Multitasking

Stakeholder Alignment

Tools

Salesforce

Pardot

Cvent

Google Ads

LinkedIn Ads

Job description

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Reports to: CEO

We’re looking for an experienced, hands-on Event Marketing Manager to join Rela8 Group and lead demand generation campaigns across our portfolio of executive summits, roundtables, and private dinners. This is a high-impact, performance-focused role where you’ll be responsible for generating MQLs, supporting delegate acquisition, and driving sponsorship interest through multi-channel marketing campaigns.

Key Responsibilities:

• Plan, build and execute end-to-end marketing campaigns for all events

• Own Cvent landing pages and ensure they are optimised for conversion

• Build and execute email campaigns via Pardot, and track performance

• Run paid and organic outreach campaigns (LinkedIn, Google Ads, etc.)

• Manage Salesforce lead tracking and integrate campaign reporting

• Report weekly on campaign performance: MQLs, CPL, conversion rates

• Align closely with Delegate Acquisition and Sales teams to meet joint goals

Requirements:

• 3–5+ years in B2B event or demand generation marketing

• Strong working knowledge of Salesforce, Pardot, and Cvent is essential

• Hands-on experience with LinkedIn Ads, Google Ads, and analytics tools

• Excellent project management, multitasking, and stakeholder alignment skills

• Proactive, commercially-minded, and confident working remotely

What We Offer:

• Remote-first working (UK-based preferred)

• Fast-paced environment with autonomy and real impact

• A collaborative team working at the heart of the B2B tech community

• Opportunities to travel and work on events across the UK, US, UAE and Europe