Event Marketing Executive

Broadway Events; Reading; On-site; GBP 125,000 - 150,000; Full time

Job summary

A dynamic events company in Reading is searching for a Marketing Executive to join their marketing team. In this role, you will manage multi-channel campaigns, engage with stakeholders, and create compelling content across various platforms. The ideal candidate is an ambitious individual with strong copywriting skills and a passion for marketing, eager to contribute to a fun and collaborative work culture. Competitive salary and incentives are provided.

Benefits

Personalised Training & Development Plan

Recognition Scheme

Birthday Day Off

Holiday Entitlement Increases with Service

Onsite Parking

Team Perks including fresh fruit and occasional lunches

Qualifications

• Experience of full marketing mix is essential.
• Excellent copywriting skills and ability to translate technical content.
• Confident communicator at all organizational levels.

Responsibilities

• Create and manage engaging content for marketing materials.
• Plan and deliver multi-channel marketing campaigns.
• Develop and execute social media strategies.

Skills

Copywriting

Social media management

Market research

Data analysis

Tools

Mailchimp

Canva

Excel

PowerPoint

Word

Job description

Company Description

At Broadway Events, we dont just run trade shows, we build communities, spark innovation and drive real commercial success. Our award-winning exhibitions in the Healthcare and Education sectors consistently attract influential decision-makers and our reputation for quality, creativity, and impact sets us apart.

Were a bold, energetic team who thrive on the fast pace of the events world. Everyone here brings individuality and passion to the table and we take pride in delivering exceptional, insight-driven experiences for our audiences. Our culture is collaborative, supportive and full of momentum, making Broadway Events an exciting place to grow your career

Job Description

Were now looking for a Marketing Executive to join our dynamic Marketing Team. Reporting to the Marketing Manager, you'll play a vital role in delivering multi-channel campaigns for a portfolio of industry-leading events.

Key Responsibilities

Content Creation & Copywriting

• Create and copywrite engaging, original content for a variety of marketing materials
  
  

including brochures, adverts, online banners, HTML emails, landing pages and social

media posts.

• Work closely on creative design processes for marketing collateral, ensuring
  
  

alignment with brand guidelines.

• Produce and manage content across social media channels, including LinkedIn,
  
  

Facebook, Instagram and TikTok incorporating graphics, videos, animations and text

posts.

Partnerships/Stakeholder management

• Maintain and develop strong relationships with key partners, sponsors, exhibitors
  
  

and speakers.

• Coordinate marketing deliverables for partners and exhibitors, ensuring fulfilment of
  
  

promotional opportunities.

• Support the wider team in managing logistics, exhibitor promotions and speaker communications.
  
  

Campaign Delivery & Multi-Channel Marketing

• Plan, coordinate and deliver multi-channel marketing activities on time, within
  
  

budget and to a high standard.

• Support the execution of digital campaigns including Google Ads, remarketing
  
  

initiatives and website enhancement tools.

• Coordinate and support multi-channel marketing campaigns in line with business
  
  

and event objectives.

Social Media Management

• Develop, manage and execute the social media schedule across all platforms,
  
  

creating both visual and written content.

• Build and engage with online communities to drive brand awareness and event
  
  

registrations.

• Monitor social media performance and implement strategies for growth and
  
  

engagement.

Website & Digital Management

• Create, update and maintain website content, ensuring accuracy, relevance and
  
  

SEO optimisation.

• Regularly review website performance and coordinate updates in collaboration with
  
  

web agencies and internal teams.

Market Research, Data & Insights

• Conduct market research to identify industry trends, competitor activities and
  
  

marketing opportunities.

• Support the team with customer insights, data analysis and lead generation
  
  

initiatives.

• Assist in data segmentation, community building and database management for
  
  

marketing campaigns.

Email Marketing

• Plan, create and deliver email campaigns, including copywriting, graphic creation,
  
  

email templates and landing pages.

• Analyse campaign performance and contribute to ongoing optimisation.
  
  

Event Marketing & Support

• Collaborate with Sales, Marketing and Operations teams to support the preparation
  
  

and delivery of trade shows and events.

• Monitor the registration system and assist with registration administration.
• Manage marketing through exhibitor campaigns including communication,
  
  

promotion of marketing tools, collation of event guide entries, exhibitor zone set up

and ongoing query management.

Reporting & Analysis

• Provide accurate, timely reporting on key marketing metrics, campaign
  
  

performance and forecasts.

So thats the role. What about you?

• You are an ambitious marketing executive with experience of the full marketing mix, and you have the energy and drive to succeed in a growing company.
• You are an excellent copywriter who can translate technical or business content into strong and engaging messages.
• You are a confident communicator and enjoy dealing with people at all levels, both internally within the company and in the market.
• You are comfortable working with systems like Mailchimp, Canva and of course Excel, PowerPoint and Word.
• You thrive on working under pressure and you have the resilience to keep smiling while doing it and while you love working in a team, youre also comfortable working autonomously in your own area of responsibility.
• You have a keen interest in developing a Marketing career and leadership skills.
  
  

Whats in it for you?

• Personalised Training & Development Plan
• Recognition Scheme we love celebrating wins!
• Birthday Day Off
• Holiday Entitlement Increases with Service
• Onsite Parking
• Team Perks fresh fruit, occasional lunches and regular social events
• Collaborative & Fun Work Culture
  
  

Salary: £25,000 + Incentives

Hours: 37.5 hours per week: Monday - Friday 9am - 5pm

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