Event Director, 121

Hyve Group Ltd; England; On-site; GBP 120,000 - 160,000; Full time

Job summary

Hyve Group Ltd, a global leader in B2B events, is seeking an experienced Event Director for the 121 brand. The role leads the event and its sales team, reports to the Portfolio Director, and drives growth across markets and regions.

You will partner with content, marketing, operations and customer success to deliver a best-in-class event, while managing budgets and stakeholder relationships on a global scale.

Qualifications

• Seasoned professional with multiple years proven experience in event management & project delivery.
• Solid experience in the mining, investment and/or energy transition industries.
• Confident manager of multi £m budgets & forecasts.
• Demonstrated leadership of multi-disciplined teams both on & off projects.
• Strong communication and stakeholder management skills.
• Ability to influence at senior levels and deliver difficult messages constructively.
• Organised and detail oriented with excellent planning and execution.

Responsibilities

• Lead strategy, planning and delivery of the event, ensuring industry positioning and growth.
• Manage a global sales team and direct managers across regions.
• Oversee P&L and financial targets, ensuring revenue goals are met.
• Collaborate with Portfolio Director and strategy teams to refine the event's value proposition.
• Build strong relationships with brokers, government departments, trade associations, media and key accounts.
• Coach and develop a high-performing global sales team to achieve targets.
• Ensure customer experience and event delivery are thorough and high quality.

Skills

Event management

Project delivery

Leadership

Stakeholder engagement

Commercial acumen

Team leadership

Strategic thinking

Tools

Microsoft Excel

PowerPoint

Teams

Dynamics

PowerBI

Job description

A bit about us

We’re Hyve - organiser of the world’s fastest-growing and most forward-thinking B2B events. As the chosen event partner to many of the world’s leading companies, our platforms play a critical role in their strategies - helping them enter new markets, accelerate growth and connect with the people who matter most.

Our portfolio features some of the world’s leading events in sectors like ecommerce, healthcare, edtech, and fintech. We’re growing fast with an entrepreneurial culture that empowers big ideas and quick action, plus an ambitious acquisition strategy bringing exciting new events into our mix.

Alongside our market-leading events, we’re building tech and data-driven products that supercharge connections – from one-to-one meeting programs and curated table talks to year-round engagement platforms.

Whatever your role, you’ll join a global team redefining how industries connect, collaborate, and grow – working with some of the most talented people in the business.

Think that sounds good? Wait until our talent acquisition team tells you about the culture.

A bit about you

First things first: whatever your background, beliefs or ambitions, there’s a culture of belonging at Hyve — and everyone is welcome. The question isn’t where you’ve come from, but where you want to go.

You’ll thrive here if you’re curious, collaborative and not afraid to challenge convention. We look for people who take pride in what they do, who are excited by change and always moving forward. The kind of people who stay open, keep learning, and look for better ways to make an impact.

Our shared behaviours guide how we work: we dare to do things differently, own our work, embrace collaboration, stay true to ourselves and others, and remember that optimism wins.

If that sounds like you, you’ll fit right in.

About 121

121 Group is an international events business that enables investors to connect with credible growth stage natural resource projects for capital raising meetings. The event model connects buyside and sell side through pre-screened investment meetings supported by industry rich conference content and a weekly industry news platform The Assay that covers trends in metals and mining investment.

121 sits within the Energy Transition division of Hyve’s alongside sister brand Mining Indaba that is the largest industry conference and exhibition held annually on the African continent. Together the 121 and MI brands solidify Hyve’s industry leading position supporting stakeholders across the metals and mining sector.

A bit about the role

The Event Director of 121 is the leader of both the event and the event’s sales team. The Event Director has ultimate accountability for all aspects of the brand’s performance, and manages the P&L in accordance with the brand strategy. The Event Director has responsibilities in four areas: leading the core event sales team day to day, managing key stakeholder relationships, understanding the industry, and delivering the event. The Event Director will spend up to 60% of their time being a sales leader and up to 30% of their time managing key internal and external stakeholder relationships, with the remainder of their time spent on understanding the industry and delivering the event.

The Event Director reports directly to the Portfolio Director and directly manages a dedicated, global team of sales managers who sell the event. The Event Director also works with content, marketing, operations and customer success functions located within the region who provide all non-sales services in line with Events Best Practice.

As part of your job, you’ll be:

• Leading 121 on strategy, planning, delivery, industry positioning & ensuring financial budgets are achieved. This includes:
• Leading weekly progress meetings & reporting up to the Senior Leadership Team.
• Being accountable for the event’s overall performance targets, including the P+L. Working side by side with the Portfolio Head of Growth to ensure that all revenue targets are hit & trading updates are accurate & timely.
• Work with Portfolio Director, Portfolio Heads of and Hyve’s strategy team to develop the event’s value proposition and strategy, identifying opportunities to innovate within the event and ensuring that the event is fresh, relevant, and seen within the industry as a "must-attend-event" year after year.
• Delivering internal strategy work through collaboration with the Portfolio Director & Portfolio Heads of Ops, Growth & Marketing
• Build and maintain key relationships vital for the success of the event. These relationships are likely to include (but not limited to) brokers, government departments, trade associations, media, and bellwether accounts.
• Managing the investor registration & client engagement processes.
• Coaching the global team consistently to be goal oriented & working to their potential.
• Contributing thoughtfully to the overall strategy as part of the Event Leadership team & being a role model the company culture & values.
• Displaying thoroughness & detail orientation about customer experience from prospect through to event execution.
• Being constantly curious & staying informed on industry trends & engaging with the larger event industry.
• Understand (and monitor changes in) the industry, its value chain, the needs of its participants, and the needs of customers, sponsors and investors. Ensure that this understanding feeds into the event’s value proposition, strategy, plan, and the resulting sales strategy, plan, key messages, and tactics.

Here’s what we’re looking for from you:

• A seasoned professional with multiple years proven experience in event management & project delivery.
• Solid experience in the mining, investment and/or energy transition industries
• A confident manager of multi £m budgets & forecasts.
• Able to demonstrate laser focus on delivering financial success & great customer experiences again & again.
• An experienced, empathetic leader of multi-disciplined teams both on & off projects & a natural collaborator with matrix teams
• An optimistic, low ego & self-aware driver of change who is focussed on making human connections.
• Strongly able to engage & influence at a senior level & deliver difficult messages to all levels constructively.
• Organized & detail oriented - the detail always matters.
• Agile & able to multi-task – change happens every day & you will need to be comfortable pivoting to & prioritize different projects.
• Smart & quick learner who is highly curious & comfortable in a fast-paced, high growth, entrepreneurial environment.

Key Competencies Required

• Outstanding self-awareness, high levels of empathy and strong influencing skills
• First rate communicator – confident, intellectual and good listening skills
• Strong desire to succeed and a positive ‘can-do attitude’
• Resourceful, good at problem solving and able to cope under pressure
• Strong commercial outlook and growth mindset
• Understands strategic priorities and can translate them into tangible actions
• Leads by example and role-models desired behaviour
• Sales and results driven
• Highly numerate
• Ability to assimilate knowledge rapidly
• Good at building effective working relationships and networks at all levels and able to deal with senior stakeholders (external and internal), building trust and rapport
• Up-to-date with trends and current issues within your business sector and the event industry as a whole
• Excellent interpersonal skills with the ability to effectively and diplomatically balance conflicting needs and priorities
• Excellent organisation and planning skills with strong background in project management
• Excellent attention to detail and ability to multi-task, especially when working fast and to tight timelines
• Ability to work in a high performing, fast paced matrix environment
• Flexible and adaptable to the needs of the client and the businessInnovation mindset with desire for continuous improvement
• Skilled use of Microsoft Excel, PowerPoint, Teams, Dynamics, PowerBI