Event and PR Section Manager

Honda Motor Europe Ltd; Bracknell; On-site; GBP 110,000 - 140,000; Full time

Job summary

Honda Motor Europe Ltd is seeking a Section Manager for Events & PR to lead European activity and deliver audience-led programmes that engage media, influencers, consumers and European branches. The role requires strategic oversight of launch events and storytelling that elevates Honda’s profile across markets.

You will supervise the European PR Specialist, coordinate with partners and travel across the region to ensure high-quality, compliant delivery of campaigns that reinforce Honda’s

Qualifications

• Significant experience leading PR and Events in a commercially focused organisation.
• Experience delivering large-scale product launches, media events and consumer experiences.
• Ability to travel across the European region when required.
• Strong storytelling and media relations skills.
• Ability to build trusted cross-cultural relationships.

Responsibilities

• Develop and deliver European launch plans and media events.
• Create press materials, presentations, photography and video.
• Support European branches with media experiences and relationships.
• Manage agencies, production partners and suppliers.
• Evaluate launch performance and capture learnings.

Skills

PR leadership

Events leadership

Product launches

Media relations

Budget management

Travel flexibility

Cross-cultural collaboration

Project management

Job description

Role

At Honda, we start with people's dreams and engineer experiences that bring them to life.

Events and Public Relations play a vital role in how audiences discover, experience and talk about Honda. Through product launches, media engagement and compelling stories, we create moments that build reputation, generate advocacy and support commercial success.

The Honda Motor Europe (HME) Automobile Events & PR Section Manager leads Honda's European Events and PR activity, delivering audience-led programmes that engage media, influencers, consumers and European branches.

From European PR launch events and media drives to PR campaigns and influencer events, the role is responsible for creating impactful experiences and stories that showcase Honda's innovation, engineering excellence and unique point of view. Every initiative should generate high-quality content, meaningful earned influence and lasting value for the business.

Working closely with the Press Fleet Section Manager, Product Planning, Corporate Communications and European branches, the role helps deliver a consistent and effective approach to Events and PR across Europe. Through practical tools, clear standards and collaborative ways of working, the role supports branches in delivering outstanding communications activity that reflects Honda's ambition and quality.

The position manages the European PR Specialist and oversees agencies, production partners and suppliers, ensuring every programme is delivered with creativity, professionalism and the attention to detail that defines Honda.

The role holder will be required to travel across the European region on an occasional basis to support PR and Events activities and attend face-to-face meetings where required.

Main Responsibilities

Product Launches

• Develop and deliver European launch plans, including PR media events, media drive programmes, press communications and consumer experiences where appropriate.


• Create compelling launch assets, including press materials, presentations, photography and video.


• Support European branches in delivering exceptional media experiences and building strong relationships with key media and content creators.


• Manage agencies, production partners and suppliers to deliver launch programmes to the highest standards.


• Evaluate launch performance, capture learnings and continuously improve future programmes.

PR & Brand Engagement

• Deliver audience-led PR, influencer and experiential programmes supporting product and brand.


• Create stories and experiences that capture attention, spark conversation and help audiences connect with Honda.


• Develop messaging, press materials and reactive communications in partnership with Corporate Communications and business stakeholders.


• Consider if content, stories and assets created can be shared and amplified across paid, owned and earned channels.


• Define and maintain European standards, frameworks and governance processes for Events and PR activities.


• Identify opportunities to increase earned influence, media coverage and audience engagement across Europe.

European Integration

• Work with the Press Fleet Section Manager, Product Planning, Communications teams and European branches to deliver integrated PR and Events programmes.


• Develop practical guidance, templates and tools that support high-quality and consistent delivery across Europe.


• Share ideas, learnings and best practice across markets, encouraging collaboration and continual improvement.


• Act as the European point of expertise for PR and Events planning and delivery.

Leadership & Performance

• Lead, coach and develop the European PR Specialist, creating opportunities for growth and professional development.


• Manage agencies, suppliers and programme budgets effectively.


• Monitor programme performance and identify opportunities to improve effectiveness, efficiency and impact.


• Provide recommendations to senior leadership regarding European PR and Events priorities, campaign effectiveness, communication opportunities and reputational risks.


• Champion innovation and continuous improvement across PR and Events.


• Create an environment where people can do their best work, continue learning and deliver exceptional results together.

Required

Qualifications, skills and experience:

• Significant experience leading PR and Events activity within a commercially focused organisation.


• Experience delivering large-scale product launches, media events and consumer experiences.


• Experience developing PR programmes, media communications and press materials.


• Ability to travel to PR and Events activity across the European region when required.


• A naturally curious mindset, with the ability to identify stories, opportunities and audience insights that strengthen reputation and influence.


• Ability to build strong, trusted relationships and work collaboratively across cultures, markets and functions.


• A proactive approach to problem solving, with confidence to challenge convention and explore new ways of creating impact.


• Proven ability to manage agencies, suppliers and event partners.


• Strong project management and organisational skills, balancing multiple priorities and deadlines.


• Experience leading and developing people.


• Commercial awareness with the ability to measure performance and maximise return on investment.

Desirable

• Automotive or other high-consideration category experience.


• Experience operating within a European divisional structure.


• Experience managing European media relationships.


• Strong understanding of integrated paid, owned and earned communications.


• Demonstrated passion for innovation, mobility, technology or the role products play in improving people's lives.


• Experience creating programmes that combine earned media, experiences and storytelling to build lasting audience engagement.

Honda is committed to the principle of equal opportunity in the workplace for all employees, temporary workers, contractors, applicants and visitors. Honda also encourages respect for the individual differences and talents of others while making full use of one's own abilities, based on Honda's philosophy of respect for the individual.

At Honda, we value and celebrate diversity and are committed to being a fair, non-discriminatory company that promotes and welcomes the uniqueness and differences of people around the world. We recognise that a diverse workforce allows for different ideas and perspectives, and we encourage everyone to share them. We strive to foster a culture of belonging that is consistent with Honda's core values and lived out in the way we work and respect each other. For us at Honda, diversifying our workforce means increasing its overall strength by providing people with equal opportunities - regardless of personal characteristics or previous careers.

This commitment flows directly from the Honda philosophy and the belief that we are all working towards a common goal. Honda recruits, hires, trains and promotes the most qualified/experienced individuals at all levels without regard to race, origin, religion or belief, gender, sexual orientation, age, disability or any other protected characteristic.