EV Pricing Advisor Shell

Coding Black Females Ltd.; Greater London; Hybrid; GBP 65,000 - 85,000; Full time

Benefits offered by this job

Flexible working hours

Remote/mobile working

Paid parental leave

Diversity & inclusion

Job summary

Shell UK Mobility Pricing team is seeking an experienced EV pricing professional to own the development and execution of Shell UK's EV pricing strategy across both on- and off-net charging networks.

You will monitor performance, analyse market dynamics and customer behaviour, and present insights to senior stakeholders using Power BI, Excel and SQL. The role requires collaboration with Marketing, Finance and IDT across national and international teams.

Qualifications

• Experience in EV pricing or EV commercial strategy with a proven track record of delivering commercial value.
• Strong analytical capability and experience interpreting large, complex datasets.
• Experience influencing stakeholders across different levels of seniority.
• Knowledge of retail, energy, mobility or EV charging markets is advantageous.
• Strong commercial acumen with a customer-focused mindset.

Responsibilities

• Own the development, execution and continuous optimisation of Shell UK’s EV pricing strategy, maximising revenue, margin, utilisation and customer value.
• Monitor commercial performance across Shell’s on-net and off-net charging networks.
• Analyse electricity costs, competitor pricing, market dynamics and customer behaviour to identify value opportunities.
• Generate reporting, commercial analysis and pricing insights using Power BI, Excel, SQL and other tools.
• Build business cases, financial models and pricing recommendations for new propositions and campaigns.
• Design, implement and evaluate pricing trials and dynamic pricing initiatives.

Skills

EV pricing

Data analytics

Stakeholder management

Power BI

SQL

Excel

Communication

Presentation skills

Tools

Power BI

SQL

MS Excel

Job description

Business Unit: Downstream and Renewables
Experience Level: Experienced Professionals

Job Description

Who we are

Shell UK Mobility and Convenience represent one of the largest customer-facing businesses within Shell, serving millions of customers every week across our Fuels, Convenience Retail and Shell Recharge charging network.

Shell Recharge has become a key growth area for our UK Mobility and Convenience business. The UK Mobility Pricing Team is responsible for delivering value through the implementation of effective pricing strategies across both Fuels and EV, ensuring we remain competitive while delivering volume, margin and ensuring customer value.

Working in the UK Mobility Pricing Team provides a unique opportunity to directly influence Shell UK’s commercial performance. You will work alongside experienced professionals, using advanced analytics and strategic thinking to shape pricing decisions that deliver value today whilst supporting the continued growth of Shell’s Mobility business into the future.

What’s the role

• Reporting directly to the UK Pricing & Demand Manager, you are responsible for setting and managing EV pricing to deliver EV margin and volume across our Shell Recharge public charging network and roaming partnership portfolio, while supporting the development of Shell’s long-term EV pricing strategy.
• You will monitor commercial performance, customer behaviour, competitor activity and market developments, using data and insights to identify opportunities and deliver pricing recommendations that deliver value for Shell and our customers.
• Working collaboratively across Marketing, Finance, IDT, and Global Pricing teams, you will play a key role in shaping the future of EV pricing within Shell, supporting the continued growth of one of the UK’s leading public EV charging networks.
  

What you’ll be doing

• Own the development, execution and continuous optimisation of Shell UK’s EV pricing strategy, maximising revenue, margin, utilisation and customer value
• Monitor commercial performance across Shell’s on-net and off-net charging networks
• Analyse electricity costs, competitor pricing, market dynamics and customer behaviour to identify value opportunities
• Generate reporting, commercial analysis and actionable pricing insights using Power BI, Excel, SQL and other analytical tools
• Build business cases, financial models and pricing recommendations for new propositions, promotional campaigns and pricing initiatives
• Design, implement and evaluate pricing trials, supporting the development of differentiated and dynamic pricing, time-of-day/time-of-use tariffs, subscription and promotional campaigns
• Support the continuous development and enhancement of Shell’s EV pricing system, processes, and reporting
• Collaborate closely with Marketing, Finance, Roaming, B2B, IDT and other cross-functional teams, presenting pricing analysis, recommendations and performance updates to senior stakeholders
• Ensure all pricing activities comply with Shell governance requirements, relevant legislation and competition law
• Operating within and adapting to a rapidly evolving EV charging market
• Balancing commercial performance with customer competitiveness and network growth
• Making effective pricing decisions using complex data in a dynamic environment
• Influencing stakeholders across multiple business functions
  

What you bring

• Experience in EV pricing or EV commercial strategy with a proven track record of delivering commercial value
• Strong analytical capability and experience interpreting large, complex datasets
• Experience influencing stakeholders across different levels of seniority
• Knowledge of retail, energy, mobility or EV charging markets is advantageous
• Strong commercial acumen with a customer-focused mindset
• Analytical mindset and strong Excel knowledge
• Experience using Power BI and SQL or similar analytical tools
• Excellent analytical, communication and presentation skills
• Ability to manage multiple priorities within a dynamic commercial environment
• Proficiency in MS Office applications (e.g. Outlook, Word, Excel, Power Point), and Interest in/Experience with DataAnalytics/Visualisationapplications
  

What we offer

You bring your skills and experience to Shell and in return you work with talented, committed people on one of the most important challenges facing our planet. You’ll have the opportunity to develop the skills you need to grow in an environment where we value honesty, integrity, and respect for one another. You’ll be able to balance your priorities as you become the best version of yourself.

• Continuously grow the transferable skills you need to get ahead.
• Work at the forefront of technology, trends, and practices.
• Collaborate with experienced colleagues with unique expertise.
• Achieve your balance in a values-led culture that encourages you to be the best version of yourself.
• Benefit from flexible working hours, and the possibility of remote/mobile working.
• Perform at your best with a competitive starting salary and annual performance related salary increase – our pay and benefits packages are considered to be among the best in the world.
• Take advantage of paid parental leave, including for non-birthing parents.
• Join an organisation working to become one of the most diverse and inclusive in the world. We strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientation, and life experiences to apply.
• Grow as you progress through diverse career opportunities in national and
  international teams.
• Gain access to a wide range of training and development programmes.
  

Shell is working to advance an inclusive, psychologically safe and accessible environment where people with disabilities can excel. If yourequireany accommodations or accessibility adjustments (e.g. assistive technology, communication support, any other) during the application or interview process, please let us know directly via [e-mail]. We strive to ensure that our process and workplaceisaccessible to everyone and are dedicated to making reasonable adjustments to support your needs.

Shell in The United Kingdom

Shell is a vital contributor to the UK, supporting energy security, jobs and economic value. We provide energy to fuel homes, hospitals, schools, vehicles, machinery and factories. Our history here dates back over 125 years. A UK-headquartered global energy leader, and leading FTSE multinational, we are active across the country’s energy system.

Shell is an Equal Opportunity Employer.