European Marketing Manager

HighlightTA; United Kingdom; Remote; GBP 50,000 - 80,000; Full time

Job summary

HighlightTA is seeking a European Marketing Manager to build its presence in Europe. This remote position involves leading marketing initiatives, managing events, and collaborating with global teams to localize content and strategies. Ideal candidates possess extensive marketing experience, particularly in the B2B SaaS landscape, and are capable of driving substantial growth through creative and data-driven marketing programs.

Benefits

Remote-first culture

Stock Options

Flexible time-off policy

Home office setup stipend

World-class medical, dental, and vision policies

Annual company off-sites

Paid volunteer days

Unlimited access to Udemy Business

Qualifications

• 8+ years of marketing experience, including building marketing programs in a new market.
• Strong understanding of the local retail landscape and cultural nuances.
• Proficiency in analytics and data-driven decision-making.

Responsibilities

• Lead marketing programs across Europe, executing events and campaigns.
• Drive awareness and engagement through SEO and content marketing.
• Collaborate with sales and global teams for alignment.

Skills

Content Marketing

Marketing Analytics

Event Marketing

SEO

Email Marketing

Social Media Marketing

Storytelling

Collaboration

Education

Bachelor's degree in Marketing or related field

Job description

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HighlightTA is the on-demand talent team for Zipline.

Zipline is a well-funded and quickly growing SaaS company that works with many of the world’s top retailers across many industries. We have best-in-class NPS and CSAT scores, and our customers rave about us. Plus, we are a fully remote company with employees all over Canada, the United States and beyond!

We’re looking for our first dedicated marketer in Europe—someone ready to build our regional presence from the ground up. This is a hands-on, high-impact role where you'll lead everything from campaign launches and events to content creation, vendor management, and performance tracking. While you’ll be our first boots on the ground in Europe, you won’t be building alone. You’ll have support from a global team across design, product marketing, and digital demand generation to help execute and scale your strategy. You’ll also work closely with sales and cross-functional marketing partners to shape our voice and deliver localized, relevant experiences across key European markets. If you're a resourceful, full-stack marketer who thrives in a collaborative, entrepreneurial environment and loves owning projects end-to-end, this is your opportunity to make a real impact.

Zipline is a 100% remote company. We welcome applicants from the United Kingdom and other European countries. Candidates should be located within a similar time zone to enable strong collaboration with global teams.

Responsibilities:

• Plan, prioritize and execute Zipline's marketing programs across Europe, aligning with regional priorities and global strategies.
• Lead regional event marketing programs while collaborating with our global events team, including planning and attending conferences, trade shows, and executive dinners, to support pipeline generation and sales goals.
• Build and run European partner marketing initiatives, content marketing, and social media campaigns.
• Develop regional demand generation strategies to drive awareness, engagement, and qualified pipeline.
• Grow lead generation through SEO, content syndication, email marketing, paid programs, and partner activities.
• Collaborate with sales and business development teams to align processes, messaging, and lead follow-up strategies.
• Own end-to-end execution: strategy development, hands-on execution, reporting, and optimization.
• Content localisation and creation capabilities, ensuring all messaging—from case studies, social posts to landing pages—is tailored to regional language nuances, cultural tone, and industry priorities.
• Conduct customer and prospect interviews to uncover insights and translate them into impactful narratives.
• Analyze and report on marketing program performance and recommend adjustments to optimize impact.
• Support global marketing initiatives by contributing ~30% of your time to cross-regional programs.
• Build a deep understanding of the market, trends, our prospects, customers, product, competitors, and the buyer’s journey in Europe.
• Collaborate with Zipline’s Global Marketing team and wider subject matter experts for support.
• Contribute to the scaling of a growth-stage SaaS company into a leading industry powerhouse.
• Partner with leadership on the evolution of the European team as regional success builds.

A Little About You:

• 8+ years of marketing experience, including significant ownership of regional marketing programs.
• Proven success driving pipeline generation in a specific region within a larger B2B SaaS organization.
• Experience building marketing and demand generation programs in a new market.
• Strong understanding of the local retail landscape, including major players, peak trading periods, verbiage, cultural nuances, and decision-making dynamics.
• Partner ecosystem knowledge, with the ability to activate and co-market with key tech partners. Prior relationships are preferable.
• Hands-on experience with event and field marketing planning and execution.
• Experience with account-based marketing (ABM) approaches and campaigns.
• Expertise in content marketing, copywriting, and storytelling.
• Proficiency in social media marketing and partner marketing.
• Strong background in marketing analytics, reporting, and data-driven decision-making.
• History of close collaboration with Sales and SDR/BDR teams.
• Deep understanding of frontline and retail operations challenges.
• A self-starter mentality, strong problem-solving skills, and the ability to thrive in a fast-paced environment.
• Ability to turn ambiguity into scalable, effective marketing programs.
• This role will involve occasional travel within Europe (approx. 7–8 trips per year) for trade shows, customer events, and team off-sites.
• More about you (bonus skills)
• Previous experience scaling marketing efforts at an international b2b SaaS company.
• HubSpot and Salesforce experience.
• Paid ads and digital marketing management.
• Budget management and optimization.
• SEO, landing page development, and conversion rate optimization skills.
• Multilingual proficiency (especially major European languages).
• Familiarity with European data privacy regulations (GDPR) and compliance best practices.

What’s In It For You:

• Remote-first culture: Join a high performing, fully remote team and work where you're comfortable
• Stock Options: Get meaningful ownership in a fast-growing, venture-backed company shaping the future of retail.
• Time off: We believe rest fuels great work. Our flexible time-off policy gives you the freedom to take the breaks you need, when you need them—whether it's a long weekend or a well-deserved vacation. We’ll also give you a monthly coffee-shop stipend to switch up your workspace and get inspired outside the office. And when you’ve been with us for five years? You’ll earn a fully paid one-month sabbatical to truly unplug and reflect—we call it a thank-you for your impact and dedication.
• Home office setup: We offer a $500 USD stipend to get set up to work comfortably from home.
• Benefits: World-class medical, dental, and vision policies.
• Team Connection: Annual company off-sites in fun locations. We've done New York, Costa Rica, Whistler, Palm Springs, San Diego, and Mexico City.
• Volunteering: Every quarter, Zipliners get a paid day off to volunteer for a nonprofit of their choice.
• Learning: We support continuous learning and provide unlimited access to our Udemy Business account
• Great humans, great work: Work with kind, collaborative teammates who care about doing meaningful work and making a real impact. We value diversity of all kinds and are committed to building a diverse and inclusive workplace where we learn from each other. We are an equal opportunity employer and welcome people of all different backgrounds, experiences, abilities, and perspectives.

Want to learn more about how we work?

We may be remote, but we’re anything but disconnected. Zipline is a thriving, dynamic team spread across the globe—collaborating, innovating, and having a blast along the way.

Zipliners work from all over—vans, boats, Airbnbs, and everything in between. No office? No problem. Our culture still feels like one big hug.

Even though we’re distributed, we make space to connect—whether it’s our weekly all-company social or gathering in person at our yearly retreats. We’re building something meaningful together, and we’re glad you’re considering being a part of it.

We can’t wait to meet you!

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Human Resources Services

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