Europe On-Trade Marketing & Activation Lead

1801 Bacardi-Martini Limited; Greater London; On-site; GBP 70,000 - 90,000; Full time

Benefits offered by this job

Competitive Pay Package

Health & Wellbeing

Retirement/Pension Plan

Additional perks

Job summary

Bacardi-Martini Limited in London seeks a senior On-Trade Channel Marketing professional to lead BTL activation planning across markets. You will partner with the Head of Channel Programming, align with Regional Brand Directors, and ensure timely execution of activation workstreams while delivering on-premise consumer messaging that resonates with occasions and needs states.

The role requires 5+ years in Trade/Customer Marketing, FMCG experience preferred, and strong stakeholder management with

Qualifications

• Minimum 5 years experience within Trade or Customer Marketing.
• Experience in Premium/FMCG backgrounds is favorable.
• Experience with channel strategy and agency briefs is beneficial.

Responsibilities

• Develop and own BTL activation plans for defined brands.
• Collaborate with Head of Channel Programming and Regional Brand Directors.
• Lead market-ready activation workstreams and ensure timely delivery across regions.
• Translate brand strategy into on-premise consumer plans and messaging.

Skills

On-premise marketing

Channel programming

Stakeholder management

Omnichannel planning

Brand experience

English fluent

Job description

Bacardi-Martini Limited in London seeks a senior On-Trade Channel Marketing professional to lead BTL activation planning across markets. You will partner with the Head of Channel Programming, align with Regional Brand Directors, and ensure timely execution of activation workstreams while delivering on-premise consumer messaging that resonates with occasions and needs states.

The role requires 5+ years in Trade/Customer Marketing, FMCG experience preferred, and strong stakeholder management with