Europe Business development manager- stationery/office supplies/FMCG

Forestown; London; On-site; GBP 65,000 - 95,000; Full time

Job summary

A market leader in office supplies based in London seeks an experienced professional to develop a 3-5 year business strategy for the Western European market. The ideal candidate will have over 10 years of experience in the industry, strong skills in market analysis, and a proven track record in sales and marketing. This role involves managing distribution channels and driving localized marketing strategies to enhance brand competitiveness.

Qualifications

• 10+ years of experience in the stationery/office supplies/FMCG industry.
• 5+ years in Western European market management.
• Proven track record in B2B/B2C sales and marketing.

Responsibilities

• Develop a 3-5 year business strategy for Western Europe.
• Analyze market trends and refine product strategies.
• Manage existing distribution channels and identify new partners.
• Drive localized marketing strategies.

Skills

Sales Management

Market Analysis

Cross-Cultural Communication

Digital Marketing

Education

Bachelor's degree or higher

Job description

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Client:

Forestown

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

efcfd38f9340

Job Views:

20

Posted:

12.08.2025

Expiry Date:

26.09.2025

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Job Description:

• Develop a 3-5 year business strategy for the Western European market to achieve annual sales targets (revenue, profit, market share, etc.).
• Analyze market trends and competitor dynamics to refine product strategies and pricing models, enhancing brand competitiveness.
• Manage existing distribution channels (distributors, retailers, e-commerce platforms) and identify new partners (e.g., chain supermarkets, office supply groups).
• Build and lead a sales team (if applicable), optimize performance evaluation systems, and improve end-market coverage and customer satisfaction.
• Drive localized marketing strategies, including digital marketing (social media, SEO/SEM), offline campaigns, and customized B2B solutions.
• Collaborate with the global marketing team to execute brand awareness initiatives and elevate brand recognition.
• Coordinate with supply chain, logistics, and finance teams to optimize inventory turnover and cost efficiency.
• Regularly report market progress to headquarters, providing resource requests and risk alerts.

Qualifications:

• Bachelor's degree or higher
• 10+ years of experience in the stationery/office supplies/FMCG industry, including 5+ years in Western European market management.
• Familiarity with Western European stationery channels (e.g., Staples, Office Depot, independent retailers) and industry association networks.
• Proven track record in both sales (B2B/B2C) and marketing (brand promotion, user growth).
• Experience managing multinational teams and strong cross-cultural communication skills (fluent in English; German/French is a plus).