Europe Branding Lead

Syngenta; Cambridge; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading agricultural innovation company is seeking an experienced Europe Branding Lead based in Cambridge or Manchester, UK. The role involves leading branding projects and managing relationships with agencies to develop effective branding assets. Candidates should have over 7 years of marketing experience and a strong understanding of branding and digital tools. This position offers a comprehensive benefits package and a collaborative work environment.

Benefits

Extensive benefits package

Generous pension scheme

Bonus scheme

Private medical & life insurance

Up to 31.5 days annual holiday

Learning culture and training options

Good onsite facilities

Qualifications

• 7+ years of marketing or commercial experience.
• Strong working knowledge of branding and digital campaign tools.
• Ability to lead and manage complex projects across functions.

Responsibilities

• Lead brand modelling and message map workshops for CP Europe.
• Own relationships with 3rd parties for branding assets development.
• Lead the yearly Branding Budget and prioritization process.

Skills

Marketing experience

Project management

Branding knowledge

Communication skills

Networking skills

Education

MBA or advanced marketing/sales & communications degree

Tools

Digital campaign tools

Job description

Company Description

Syngenta Crop Protection is a leader in agricultural innovation, bringing breakthrough technologies and solutions that enable farmers to grow productively and sustainably. We offer a leading portfolio of crop protection solutions for plant and soil health, as well as digital solutions that transform the decision-making capabilities of farmers. Our 17,900 employees serve to advance agriculture in more than 90 countries around the world. Syngenta Crop Protection is headquartered in Basel, Switzerland, and is part of the Syngenta Group.

Our employees reflect the diversity of our customers, the markets where we operate and the communities which we serve. No matter what your position, you will have a vital role in safely feeding the world and taking care of our planet. Join us and help shape the future of agriculture.

Job Description

We are seeking a Europe Branding Lead to support Europe Portfolio Leads in the development of powerful brands aligned to Syngenta’s portfolio strategy in Europe. The successful candidate will lead all Branding projects in CP Europe with full accountability for delivery of branding assets and lead projects that increase the effectiveness and efficiency of Syngenta’s branding approach in Europe.

We all have a critical role to play and add value. Here is how this role will help:

• Lead and facilitate brand modelling and message map workshops for CP Europe
• Own relationships with 3rd parties (i.e. agencies) for development of branding assets for CP
• Lead the yearly Branding Budget and prioritization process working closely with Europe Portfolio leads
• Work with the CU Marketing teams to increase adoption and ease CU adaptation of branding assets created at Regional level
• Collaborate with Global Branding, Europe Biologicals branding, Communications Teams to leverage learnings and create efficiencies
• Act as a catalyst to share and apply branding best practices between countries in Europe
• Champion the use of new technologies like Generative AI in branding
  
  

Primary location: Cambridge or Manchester, UK.

Qualifications

At Syngenta we are highly people focused – we look for professionals who are engaged, collaborative and excellent in execution. Leaders are expected to communicate effectively, develop teams and lead by example. Our industry and our function are changing rapidly so we are looking for new team members with a strong desire to develop themselves.

You Will Be a Great Fit If You Have

• 7+ years of marketing or commercial experience
• Marketing skills acquired through MBA or advanced marketing/sales & communications degree
• Managing complex projects; multi-tasking, keeping abreast of changing priorities and timelines
• Strong working knowledge of branding and digital campaign tools
• Creative mindset and good communication skills, ability to translate technical words into visuals and graphics
• Ability to lead and manage complex projects, coordinate across functions and deliver multiple projects running simultaneously across countries
• Strong networking skills; passion for topic; team player; keen interest to learn and contribute
• The experience to challenge the status quo and drive change
  
  

Additional Information

What we offer

• Extensive benefits package including a generous pension scheme, bonus scheme, private medical & life insurance
• Up to 31.5 days annual holiday
• Learning culture and wide range of training options
• Good onsite facilities
  
  

Syngenta has been ranked as a top 5 employer and number 1 in agriculture by Science Journal.