EU LIVE Operations Specialist - TikTok Shop (Third Party Associate)

TikTok; Greater London; On-site; GBP 65,000 - 90,000; Part time

Job summary

TikTok is seeking an EU LIVE Operations Specialist to manage LIVE policy execution, resource configuration, and seller/creator outreach from London. This role focuses on driving policy adoption, coordinating cross-team activities, and optimizing education programs across European markets.

Ideal candidates have 3+ years in e-commerce or agency operations, strong coordination skills, and proficiency with Excel for performance tracking.

Qualifications

• 3+ years of experience in e-commerce operations, seller/creator operations, or agency operations execution.
• Strong problem-solving skills to identify information gaps, risks, and priorities across multiple projects.
• Clear communicator and proactive coordinator able to work with internal teams, sellers, creators, and agencies.
• Proficient in Excel with data organization, reconciliation, and performance tracking.
• Detail-oriented and responsible for policy requirements, incentive configurations, and timelines.
• Able to use English as a working language to drive projects forward.

Responsibilities

• LIVE Policy Execution: Roll out LIVE incentive policies for sellers and creators with communication, eligibility verification, and configuration.
• Resource Configuration and Tracking: Submit, configure, and verify resources like coupons and incentives; maintain usage records.
• Seller Lead Management: Collect and pre-screen leads; maintain database and support onboarding and live participation.
• Performance Tracking and Basic Reviews: Track LIVE sessions, GMV, campaign participation, and expenses; identify anomalies and provide recommendations.
• Cross-Team Collaboration and Process Optimization: Maintain trackers, guides, timelines, and document reusable processes.
• Education Program Operations: Run seller/creator education programs end to end, including recruitment, training, and participant follow-up.

Skills

Policy execution

Resource configuration

Lead management

Performance tracking

Cross-team collaboration

Education program operations

English working language

Job description

EU LIVE Operations Specialist - TikTok Shop (Third Party Associate)

Location:

London

Employment Type:

Third-party Associate

Job Code:

A20455A

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Responsibilities

• 1. LIVE Policy Execution: Drive the rollout of LIVE incentive policies for sellers and creators, including policy communication, eligibility verification, resource submission and configuration, and progress tracking, so that all policies take effect accurately and on time during both mega-campaigns and BAU periods.
• 2. Resource Configuration and Tracking: Based on approved plans, submit, configure, and verify resources such as coupons, traffic support, commission incentives, and ranking competitions. Maintain usage records and promptly identify configuration errors or execution deviations.
• 3. Seller Lead Management: Collect, organize, and pre-screen leads for sellers and creators with LIVE potential. Maintain the lead database and work with account managers to follow up on seller outreach, onboarding, going live, and campaign participation.
• 4. Performance Tracking and Basic Reviews: Use existing data to track LIVE sessions, GMV, campaign participation, and resource usage. Identify obvious anomalies and produce concise, actionable review findings and improvement recommendations.
• 5. Cross-Team Collaboration and Process Optimization: Maintain project trackers, operating guides, and FAQs. Define timelines and owners, proactively drive action items, and document reusable execution processes and success stories.
• 6. Education Program Operations: Run seller and creator education and growth programs end to end, including recruitment and registration, training scheduling, material preparation, course organization, participant follow-up, and program reviews. Respond promptly to seller, creator, and agency needs during European working hours.

Qualifications

Minimum qualifications

• 3+ years of experience in e-commerce operations, seller/creator operations, or agency operations execution.
• Strong problem-solving skills, with the ability to proactively identify information gaps, execution risks, and priorities, and to handle multiple parallel projects during peak campaigns such as Black Friday.
• Clear communicator and proactive coordinator, able to work efficiently with internal teams as well as external sellers, creators, and agencies.
• Proficient in Excel, able to handle basic data organization, reconciliation, and performance tracking.
• Detail-oriented and responsible, able to accurately manage policy requirements, incentive configurations, and project timelines.
• Able to use English as a working language to drive projects forward and respond to issues promptly.

Preferred qualifications

• Experience with TikTok Shop or live-stream e-commerce.
• Experience executing large-scale e-commerce promotions, agency partnerships, or seller/creator training programs.

Job Information

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

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