Erborian Influencer & PR Manager

L'OCCITANE EN PROVENCE; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading beauty brand is looking for an Influencer & PR Manager to drive their UK marketing strategy. The role involves managing influencer partnerships, PR activities, and collaborating with agencies to boost brand visibility. Ideal candidates will have a strong background in influencer marketing, excellent project management skills, and a passion for the beauty industry.

Benefits

Generous Staff Discount

Training Product Allocation

Generous Holiday Allowance

Private Health Insurance

Flexible working

Qualifications

• 3+ years of experience leading Influencer marketing and PR campaigns.
• Direct experience with Tik Tok creators and media relations.
• Capacity to manage high awareness driving paid influencer partnerships.

Responsibilities

• Create and implement the Influencer & PR strategy for Erborian.
• Manage external agencies and budget trackers.
• Lead organic and paid influencer marketing campaigns.

Skills

Influencer Marketing

Public Relations

Project Management

Social Media Strategy

Analytical Skills

Tools

Creator IQ

Tribe Dynamics

Job description

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Erborian Influencer & PR Manager

Application Deadline: 4 August 2025

Department: Erborian

Employment Type: Permanent - Full Time

Location: Head Office, London

Reporting To: Ayat

Description

We have implemented an anonymous job application process. This means that during the initial stages of the application, personal information such as name, gender, age, and ethnicity is not disclosed to the hiring team.

What Will You Do?

Major Responsibilities

• Contribute to the creation and strategic implementation of the Erborian UK Influencer & PR strategy
• Present as an expert in Digital, keeping well informed of social opportunities, channels, influencers, innovations and competitors
• Lead paid-for activities with micro & mid influencers from inception to delivery and evaluation
• Manage external agencies (influencer agency, creative agency)
• Take day-to-day responsibility for running the Budget trackers, overseeing key internal tracking systems, reporting and overall payment management for external vendors

Organic Influencer Marketing

• Support Senior Consumer Engagement Manager in implementing the PR & Influencer Marketing strategy for Erborian in the UK, aiming at accelerating EMV & awareness
• Media and Influencer relations: meeting regularly influencers and Tik Tok creators as key priority & Press to maintain relationships, supporting editorial and organic social coverage generation
• Support in leading creative productions/animations for the brand such as mailers & events, ensuring projects are executed in a timely manner and liaising with agencies for production support
• Responsible for fuelling always-on community growth - delivering key KPI of doubling brand community size and increasing brand awareness through relevant influencers and press partners
• Work closely with the team on mass outreach & product seeding to community alongside the maintenance of an updated PR list
• Management and responsibility of micro-community programme
• Responsible for analysing results and competitors via media platforms such Tribe Dynamics
• Responsible for weekly & monthly reporting on influencer activity for the brand, staying close to Tribe EMV Dashboard Metrics to ensure monthly targets are met

Paid Influencer Partnerships & Offline Media

• Identifying and recommending new paid influencer partnerships for the brand - making sure influencer content is relevant to the UK consumer & the overall campaign objectives to drive accelerated awareness for the brand
• Manage end-to-end influencer paid partnerships - from discovery to pitching & briefing, to content approval & live date alignment, to payment processing & final reporting
• Support in leading all paid influencer & TikTok campaigns and oversee implementation ensuring content is UK consumer relevant, creative, and trending whilst delivering maximum views
• Work closely with Paid Media Team to manage paid partnership boosting strategy, process & reporting
• Work with CRM to drive sales and promotional performance via conversion influencer partnerships
• Responsible for the delivery of reporting on all key influencer metrics
• Proactively propose and implement new opportunities for the brand: Contact and explore potential partnerships with other brands/partners/agencies to maximize results, keep up with social media innovations

PR & Press

• Execute the PR strategy and all media outreach initiatives, organising events and press trips, answering press queries, proactively pitching product features, attending press/influencer/agent appointments, maximising placement opportunities and building brand awareness
• Cultivate and maintain relationships with key press contacts across all media channels
• Maintain the operational smooth running of all press coverage for the brand

The Perfect Candidate:

• Proven experience leading Influencer marketing and PR campaigns at a large scale for 3+ years, ideally for a leading Beauty, brand or Fashion/ Agency Experience with Influencer Marketing Dashboard tools - specifically Creator IQ/Tribe Dynamics
• Must have direct PR & Influencer Marketing experience, possess high of level Tik Tok creators, influencers, and editorial contacts
• Experience working to strict deadlines and delivering a consistent multi-channel plan on time and full, highlighting any areas at risk whilst ensuring a timely delivery
• Proven track record of project management - with experience in organizing high awareness driving paid influencer partnerships across Tik Tok, IG & You Tube, press events, trips, and targeted outreach
• Understanding of Paid Media, social media, online titles, and influencers
• Ability to deliver both proactive and responsive media relations
• Consumer Centric approach - to drive brand clarity and consideration in the most relevant way to the local consumer
• Knowledge and experience of working for a start-up brand and constantly looking for new opportunities to drive awareness
• The ability to cultivate strong relationships both externally (media & key influencers) and internally (key stakeholders & international teams)
• Passionate about the beauty industry with a strong interest in the brand and the products
• Ability to be strategic as well as operational, working within a start-up environment

What We Offer You!*

• Generous Staff Discount to use on all your favourite L'Occitane Group products (including L'Occitane, Erborian, Elemis and more)
• Training Product Allocation every month!
• Generous Holiday Allowance, increasing with length of service
• Excellent well-being policies including enhanced Maternity and Paternity policy
• Extra day Holiday if you get married
• Half day Holiday for your Birthday
• Company Pension Scheme
• Annual Company Bonus
• Group Income Protection
• My L'Occi Rewards: Discount/Cashback from 1000s of high street retailers as well as Well-being Hub, GymFlex, Cycle to Work, SmartTech Loans and Childcare Vouchers
• Private Health Insurance with Westfield Health
• Employee Assistance Programme for all Associates and their families
• Flexible working
• Much, much more!

*Some benefit eligibility is based on length of service