Erborian - Ecommerce & E-Retail Manager

L'occitane; Greater London; On-site; GBP 55,000 - 75,000; Full time

Benefits offered by this job

Discretionary Company Bonus

Contribution Pension Scheme

Holiday Allowance – above statutory

Flexible Bank Holidays

Hybrid working – 3 days in office

Work from Anywhere Policy

Product allocation

Discount Scheme

Cycle to work scheme

Travel Loan

Subsidised health & wellbeing plan

Long service awards

Job summary

Erborian is seeking an Ecommerce Trading & E-Retail Manager to lead the UK online business across Erborian.co.uk, TikTok Shop, THG Group and ASOS. You will own trading, CRM and customer experience strategies, collaborating with local and global teams to drive sales, conversion and retention.

You will bring 4–6 years in ecommerce trading within beauty or premium consumer brands, with a proven track record on DTC sites and retailer partnerships, plus strong SEO/CRO and data analytics capabilities.

Qualifications

• 4–6 years’ experience in ecommerce trading, digital commerce or Marketplace management within beauty, FMCG or a fast-paced consumer brand.
• Proven track record managing DTC websites and marketplace/pure-player accounts (e.g., TikTok Shop, THG Group, ASOS, Amazon or similar).
• Strong understanding of digital trading, including promotional planning, merchandising, conversion optimisation and performance analysis.
• Experience working with retailer .com partners (Boots, Space NK, Lookfantastic or equivalent).
• Solid knowledge of SEO, GEO, CRO, onsite optimisation and customer journey best practices.
• Strong analytical skills with the ability to interpret data, identify trends and build actionable insights.
• Experience with CRM platforms, segmentation logic and customer lifecycle strategies. Comfortable managing cross-functional stakeholders and collaborating with international teams.
• Highly organised with strong project management skills and the ability to prioritise multiple workstreams.
• Excellent communication skills with the ability to influence internal and external partners.
• Experience managing or mentoring junior team members is a plus.
• Familiarity with ecommerce platforms (Shopify, Magento, Salesforce Commerce Cloud) and analytics tools (GA4, Looker, Power BI) is beneficial.
• Strong understanding of Google Analytics (GA4), Power BI and ecommerce reporting tools.

Responsibilities

• Own day-to-day trading performance of UK ecommerce properties and partner platforms.
• Collaboratively work with trade marketing and NAM to support planning and execution with key retailer.com partners.
• Develop and execute the annual digital trading calendar with product launches and campaigns.
• Drive revenue growth through trading, onsite merchandising and customer journey optimisation.
• Monitor sales, traffic, conversion and customer behaviour data to identify opportunities.
• Manage budgets and support forecasting across digital channels.
• Lead the optimisation of the customer journey from landing page to checkout.
• Deliver SEO, GEO and CRO strategies to improve visibility and conversion.
• Own the UK CRM strategy, campaign calendar and customer segmentation.
• Drive customer acquisition, retention and loyalty initiatives.
• Analyse CRM performance to enhance engagement and lifetime value.
• Collaborate with global CRM teams for best-in-class communications.
• Own relationships with Lookfantastic, Cult Beauty, ASOS and TikTok Shop.
• Ensure product content, imagery, and digital shelf visibility are best-in-class.
• Identify opportunities to increase share of search and sales growth.
• Support online retailer partners with content and activation of launches and campaigns.
• Work cross-functionally with Trade Marketing and National Accounts to maximise online visibility.
• Track and report on key metrics and deliver regular business reviews.

Job description

At Erborian we are proud to be an award‑winning Korean skincare and makeup hybrid brand that believes in embracing the natural beauty of your skin. Our aim is to provide products that enhance your natural skin instantly whilst also helping it over time…think your skin but on its best day…day after day! We believe life would be brighter if you recognize your worth and prioritise feeling good in your skin. We leverage the power of Korean Skincare to booth both your skin and self‑esteem.

We are looking for a commercially driven Ecommerce & E‑Retail Manager to lead the trading performance and growth of our UK eCommerce business across our DTC website, key pure‑play retail partners, including THG Group (Lookfantastic & Cult Beauty), ASOS and TikTok Shop.

This is an exciting opportunity for a data‑driven and customer‑focused eCommerce professional to take ownership of digital trading, CRM, marketplace performance and online customer experience. Working closely with local and global teams, you will develop and execute strategies that drive sales, conversion, customer acquisition and retention, while ensuring best‑in‑class execution across all digital touchpoints.

Reporting into the Head of Sales, you will play a key role in shaping the UK digital growth strategy, identifying opportunities for optimisation and delivering exceptional customer experiences across the online journey.

What Will You Do?

Ecommerce Trading & Growth

• Own the day‑to‑day trading performance of Erborian.co.uk, TikTok Shop, THG Group and ASOS.

• Collaboratively work with trade marketing and NAM to support planning and execution of key retailer.com partners including Boots and Space NK.

• Develop and execute the annual digital trading calendar, including product launches, promotional activity, GWP campaigns and seasonal activations.

• Drive revenue growth through effective trading, onsite merchandising and customer journey optimisation.

• Monitor sales, traffic, conversion and customer behaviour data to identify opportunities and implement improvements.

• Manage budgets and support forecasting activities across all digital channels.

Website Optimisation & Customer Experience

• Lead the optimisation of the customer journey from landing page to checkout.

• Partner with local and central teams to deploy digital initiatives and enhance website performance.

• Deliver SEO, GEO and CRO strategies to improve visibility, traffic and conversion rates.

• Ensure a seamless user experience through ongoing testing, analysis and performance monitoring.

CRM & Customer Retention

• Own the UK CRM strategy, campaign calendar and customer segmentation approach.

• Drive customer acquisition, retention and loyalty initiatives.

• Analyse CRM performance and customer insights to enhance engagement and lifetime value.

• Collaborate with global CRM teams to deliver best‑in‑class customer communications.

Pure Player & TikTok Shop Management

• Own relationships and performance across key pure‑play partners including Lookfantastic, Cult Beauty and ASOS.

• Manage the commercial performance of TikTok Shop, driving trading opportunities, product launches and promotional activity.

• Ensure best‑in‑class product content, imagery, campaign execution and digital shelf visibility.

• Identify opportunities to increase share of search, category performance and sales growth.

Retailer.com Support

• Support key online retail partners including Boots, Space NK and other strategic accounts.

• Ensure high‑quality digital content and successful online activation of launches and campaigns.

• Work cross‑functionally with Trade Marketing and National Account Managers to maximise online visibility and performance.

Analytics & Team Leadership

• Track and report on key performance metrics, including sales, traffic, conversion, average order value, retention and customer acquisition.

• Deliver regular business reviews and actionable insights to stakeholders.

• Manage and support the Ecommerce & CRM Project Lead, ensuring effective prioritisation and delivery of key initiatives.

Perfect Candidate

• 4–6 years’ experience in ecommerce trading, digital commerce or Marketplace management within beauty, FMCG or a fast‑paced consumer brand, Beauty, skincare or premium consumer goods experience preferred.

• Proven track record managing DTC websites and marketplace/pure‑player accounts (e.g., TikTok Shop, THG Group, ASOS, Amazon or similar).

• Strong understanding of digital trading, including promotional planning, merchandising, conversion optimisation and performance analysis

• Experience working with retailer .com partners (Boots, Space NK, Lookfantastic or equivalent), including content management, launches and promotional execution.

• Solid knowledge of SEO, GEO, CRO, onsite optimisation and customer journey best practices.

• Strong analytical skills with the ability to interpret data, identify trends and build actionable insights.

• Experience with CRM platforms, segmentation logic and customer lifecycle strategies. Comfortable managing cross‑functional stakeholders and collaborating with international teams.

• Highly organised with strong project management skills and the ability to prioritise multiple workstreams.

• Excellent communication skills with the ability to influence internal and external partners.

• Experience managing or mentoring junior team members is a plus.

• Familiarity with ecommerce platforms (e.g., Shopify, Magento, Salesforce Commerce Cloud) and analytics tools (GA4, Looker, Power BI) is beneficial.

• Strong understanding of Google Analytics (GA4), Power BI and ecommerce reporting tools.

What We Offer You!*

• Discretionary Company Bonus scheme

• Contribution Pension Scheme

• Holiday Allowance – above statutory

• Flexible Bank Holidays

• Enhanced Maternity (20 weeks full pay) and Paternity leave (12 weeks full pay) after 1 year

• Hybrid working for Office based staff– 3 days in the office

• Work from Anywhere Policy – up to 4 weeks a year

• Volunteering 1 Day

• Half day leave for Birthday

• One day’s holiday for Newly Weds

• Discount Scheme

• Product allocation

• Company benefits platform

• Cycle to work scheme through Reward Gateway

• Travel Loan through Reward Gateway

• Subsidised health & wellbeing plan

• Long service awards

*Please note some eligibility criteria may apply

Our Diversity, Equity & Inclusion Engagements:

L’Occitane en Provence is an equal opportunities employer. One way we act on this is by continuously fostering a more diverse and inclusive workplace and organizational culture. We are committed to building an environment that is free from discrimination and harassment, where everyone feels respected, valued, and able to grow. We seek positive-minded individuals who embody our core behaviours — Trust, Curiosity, Excellence, Impact — and who share our commitment to sustainability.

We welcome applications from people of all genders, ages, sexual orientations, ethnicities, background, religions, beliefs, ability statuses, and all other dimensions of diversity.