Enterprise Campaign Manager

IWG plc; London; Remote; GBP 50,000 - 70,000; Full time

Job summary

A leading company in flexible working solutions seeks an Enterprise Campaign Manager. This strategic role involves delivering creative campaigns targeted at enterprise clients and requires strong skills in content development, performance analysis, and budget management. Join a team committed to innovative work solutions and sustainability.

Qualifications

• Experience in managing end-to-end campaign assets.
• Ability to align campaigns with business goals and strategies.
• Skilled in creating B2B marketing content.

Responsibilities

• Develop and execute integrated campaigns for enterprise customers.
• Manage campaign timelines and relationships with agencies.
• Analyse campaign performance using KPIs.

Skills

Campaign management

Content development

Budget management

Performance analysis

B2B marketing

Job description

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Location- Flexible -UK or anywhere in Europe

Job Purpose

We are looking for a strategic, results-driven Enterprise Campaign Manager to own and execute integrated campaigns targeting our enterprise customer segments. This role is responsible for end-to-end creative and content delivery that drives consideration, lead generation, and conversion through insight-led, high-impact activity and storytelling.

Key Responsibilities

• Develop and execute end-to-end campaign assets targeting enterprise decision-makers across industries.
• Own creative and content development, from initial brief through production and deployment—ensuring assets reflect the needs and challenges of a senior B2B audience.
• Work closely with Commercial and Product teams to ensure campaigns align to business goals and account strategies.
• Create campaign content including thought leadership, case studies, product storytelling, sales collateral and hero creative for varied channel use.
• Manage campaign timelines, budgets, and agency relationships.
• Analyse and optimise campaign performance using clear KPIs such as engagement, MQLs, and influenced revenue.
• Champion consistency of messaging and visual identity across all touchpoints.

Required Skills, Experience & Qualifications

• Develop and execute end-to-end campaign assets targeting enterprise decision-makers across industries.
• Own creative and content development, from initial brief through production and deployment—ensuring assets reflect the needs and challenges of a senior B2B audience.
• Work closely with Commercial and Product teams to ensure campaigns align to business goals and account strategies.
• Create campaign content including thought leadership, case studies, product storytelling, sales collateral and hero creative for varied channel use.
• Manage campaign timelines, budgets, and agency relationships.
• Analyse and optimise campaign performance using clear KPIs such as engagement, MQLs, and influenced revenue.
• Champion consistency of messaging and visual identity across all touchpoints.

About the company

IWG has been at the forefront of flexible working for more than 30 years. With over 3,500 locations around the globe, spanning brands including Regus, Spaces, Signature and HQ, we have made it possible for businesses of all sizes to make the transition to hybrid working, empowering employees to work wherever and whenever is most convenient.

We help more than 8 million people and their businesses to work more productively, supported by a choice of professional, inspiring and collaborative workspaces, communities and services.

As the world’s leading provider of hybrid work solutions, with four times the number of locations compared to its nearest competitor, IWG is already working with over 80% of the Fortune 500 and counts businesses including Amazon, Netflix, EY and Uber amongst its customers.

Companies of all sizes are shifting to flexible working to lower costs, improve employee retention and lower their carbon emissions. The flexible workspace is expected to grow by 600% by 2023, when 30% of all office space will be hybrid. We are growing our network faster than ever to keep up with demand from customers as we work towards our goal of reaching 30,000 centres.

Carbon Neutral Workplaces
IWG’s purpose of helping everyone have a great day at work, while protecting people and the planet is at the heart of everything we do. We are proud to supply all of our customers worldwide with carbon neutral workplaces, and we have a strong climate action plan in place to help us achieve our objective of Net Zero emissions by 2040.

Leading Employer Award
IWG is proud to be the recipient of a Leading Employer Award ongoing since 2022. Awarded exclusively to the top 1% of employers, the accolade is testament to our diverse global workforce and the role everyone plays in bringing our purpose, culture and values to life, every single day.