Enrollment Content Writer

University of Wisconsin-Parkside; Wood Road; On-site; USD 45,000 - 60,000; Full time

Job summary

An established institution seeks a dynamic Enrollment Content Writer to craft compelling narratives that engage prospective students. This role involves creating diverse content across multiple platforms, ensuring alignment with the university's branding strategy. The ideal candidate will leverage their writing and design skills to enhance recruitment efforts, making a significant impact on student enrollment. Join a vibrant community dedicated to fostering growth and success, where your creativity can thrive and contribute to shaping the future of education.

Benefits

Health Insurance

Retirement Plan

Paid Time Off

Professional Development Opportunities

Qualifications

• Experience in developing communication plans for recruitment.
• Strong editing and writing skills for various media formats.

Responsibilities

• Develop and execute communication plans to attract prospective students.
• Write and edit engaging content for print, digital, and social media.

Skills

Content Writing

Digital Communication

Social Media Management

Editing

Graphic Design

Education

Bachelor's Degree in Communications, Marketing, or related field

Tools

CRM Software

Adobe Creative Suite

Job description

About the University of Wisconsin-Parkside
Since its founding in 1968, the University of Wisconsin-Parkside has been a trusted partner for the region’s higher educational needs, empowering students to thrive, advancing applied knowledge, and developing talent for the future. The university offers undergraduate and graduate degrees, as well as certificates and pre-professional programs, designed to foster personal and professional growth through real-world and impactful learning experiences. With over 30,000 alumni—nearly 60 percent of whom were the first in their families to earn a degree—UW-Parkside reflects and celebrates the vibrant diversity of our world. Our beautiful campus, located in the dynamic Chicago-Milwaukee corridor, offers unmatched access to world-class internships, professional networks, and endless career-building opportunities, placing students at the center of it all.

UW Parkside is a great place to start or enhance your career and is part of the UW System. The campus is nestled in 700 acres of woodland and prairie and two miles west of Lake Michigan in Kenosha, WI. At Parkside we offer good benefits and an opportunity to get involved in community projects and employee engagement activities. We are certainly proud of its diverse student body in the UW System. We work together to help our students, staff and faculty thrive. Find out why Parkside is where you belong.

Pay Range: $45,000 - $60,000, commensurate with qualifications and experience

Employment Type: Full-time, Academic Staff Non-Instructional, Salaried

Reports To: Assistant Vice Chancellor for Enrollment Services/Director of Admissions

The Enrollment Content Writer, in consultation with the Assistant Vice Chancellor for Enrollment Services, is responsible for developing and executing a communication plan aimed at attracting prospective students through print, digital, video, and social media content showcasing the institution and our value proposition. The position is responsible for writing, editing, designing, and sequencing engaging recruitment messages segmented by the various prospective student groups (i.e. high school students, transfer students, adult and returning students, graduate students, online students, international students, etc.). Additionally, the Content Writer will assist in the development of communications to students related to financial aid, enrollment, and student success initiatives and will maintain the enrollment services webpages.

The Content Writer will work with University branding/communications to ensure messaging and designs are in line with the overall campus brand strategy. Additionally, the Content Writer will work closely with the Admissions CRM Administrator to coordinate segmented communications and analyze messaging campaign data to inform recruitment strategies. The position will also assist with designing templates and editing presentations used for campus visit and orientation programs.

The Content Writer reports to the Assistant Vice Chancellor for Enrollment Services/Director of Admissions and serves as a key member of the Admissions team. Tied directly to Admissions, this position is designed to respond rapidly to the changing targets/relationships needed for admissions communication. The successful candidate will demonstrate an ability to produce rapid, dynamic mixed communications.