Energy Marketing Manager

TN United Kingdom; London; On-site; GBP 40,000 - 80,000; Full time

Job description

ENERGY MARKETING MANAGER – LONDON

Our client, a fast-growing Energy Company, is seeking an experienced, versatile Marketing Manager to create and manage marketing campaigns to increase brand awareness and generate demand for their products and services.

The ideal candidate will have a strong focus on content creation and lead generation, playing a key role in driving brand awareness, customer engagement, and business growth. You will be responsible for developing and executing innovative marketing strategies that position them as a leader in the renewable energy sector.

Responsibilities:

1. Develop and implement multi-channel marketing strategies to generate qualified leads and enhance brand visibility.
2. Create compelling, high-quality content (blogs, case studies, white papers, social media, videos, etc.) that resonates with target audiences and promotes our renewable energy solutions.
3. Manage and optimise digital marketing campaigns, including SEO, PPC, email marketing, and social media/LinkedIn, to drive engagement and lead conversion.
4. Deliver core content, tailored as needed for use across channels.
5. Collaborate with the sales team to align marketing efforts with lead generation targets and support sales enablement through content. Work closely with internal teams including sales and operations to align marketing initiatives with business goals.
6. Conduct market research to identify trends, customer needs, and competitive landscape to inform marketing strategies.
7. Track and analyse marketing effectiveness using data-driven insights to refine strategies and inform future planning.

Requirements for the Marketing Manager role:

1. Strong track record in developing and executing content and product-focused marketing campaigns within the renewable energy industry (strong preference will be given to candidates with a background in renewable energy).
2. Accuracy and attention to detail.
3. Creative thinker.
4. Excellent communication skills.
5. Proven experience in a marketing role, ideally within the renewable energy, sustainability, or technology sectors.
6. Strong background in content creation, with excellent written and verbal communication skills.
7. Demonstrated success in lead generation and digital marketing strategies.
8. Experience with marketing automation tools, CRM systems, and analytics platforms.
9. Ability to work collaboratively across teams and manage multiple projects simultaneously.
10. Creative thinker with a passion for renewable energy and sustainability.
11. Experience in SEO, PPC, and social media management.
12. Familiarity with renewable energy industry trends and regulations.