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ENERGY MARKETING MANAGER – LONDON
Our client, a fast-growing Energy Company, is seeking an experienced, versatile Marketing Manager to create and manage marketing campaigns that increase brand awareness and generate demand for their products and services.
The ideal candidate will focus on content creation and lead generation, playing a key role in driving brand awareness, customer engagement, and business growth. You will develop and execute innovative marketing strategies that position the company as a leader in the renewable energy sector.
- Develop and implement multi-channel marketing strategies to generate qualified leads and enhance brand visibility.
- Create compelling, high-quality content (blogs, case studies, white papers, social media posts, videos, etc.) that resonates with target audiences and promotes renewable energy solutions.
- Manage and optimise digital marketing campaigns, including SEO, PPC, email marketing, and social media/LinkedIn, to drive engagement and lead conversion.
- Deliver core content, tailored for use across various channels.
- Collaborate with the sales team to align marketing efforts with lead generation targets and support sales enablement through content.
- Work closely with internal teams, including sales and operations, to align marketing initiatives with business goals.
- Conduct market research to identify trends, customer needs, and the competitive landscape to inform marketing strategies.
- Track and analyse marketing effectiveness using data-driven insights to refine strategies and inform future planning.
Requirements for the Marketing Manager role:
- Proven experience in developing and executing content and product-focused marketing campaigns within the renewable energy industry (candidates with a renewable energy background will be preferred).
- Accuracy and attention to detail.
- Creative thinking skills.
- Excellent communication skills.
- Proven experience in a marketing role, ideally within renewable energy, sustainability, or technology sectors.
- Strong background in content creation, with excellent written and verbal communication skills.
- Success in lead generation and digital marketing strategies.
- Experience with marketing automation tools, CRM systems, and analytics platforms.
- Ability to work collaboratively across teams and manage multiple projects simultaneously.
- Passion for renewable energy and sustainability.
- Experience in SEO, PPC, and social media management.
- Knowledge of renewable energy industry trends and regulations.