Employer Branding Manager

Bally's Interactive; London; On-site; GBP 40,000 - 80,000; Full time

Job summary

An innovative company is seeking a dynamic Employer Branding Specialist to elevate its global presence. This role involves developing and executing a comprehensive employer branding strategy, managing candidate-facing channels, and collaborating with creative teams to produce engaging content. You will oversee the launch of a new global careers website and manage a yearly budget for key employment events. If you have a passion for storytelling and a knack for project management, this is your chance to make a significant impact in a vibrant and inclusive environment that values diversity and creativity.

Benefits

Annual Leave

Annual Bonus

Pension Plan

Health Insurance

Company Share Scheme

Volunteering Days

Home Office Allowance

Wellness or Gym Allowance

Qualifications

• Extensive experience in employer branding and marketing in global organizations.
• Proven expertise in messaging strategy and integrated campaigns.

Responsibilities

• Develop and implement employer branding strategy highlighting key differentiators.
• Manage social media channels and careers websites for effective branding.

Skills

Employer Branding

Marketing

Corporate Communications

Messaging Strategy

Project Management

Stakeholder Management

Creative Thinking

Written and Verbal Communication

Education

Bachelor's Degree in Marketing, Communications, or related field

Tools

Social Media Platforms

Content Management Systems

Job description

Bally's Corporation is a global casino-entertainment company with a growing omni-channel presence. It currently owns and manages 15 casinos across 10 states, a golf course in New York, a horse racetrack in Colorado, and has access to OSB licenses in 18 states. It also owns Bally's Interactive International, formerly Gamesys Group, a leading, global, online gaming operator, Bally Bet, a first-in-class sports betting platform, and Bally Casino, a growing iCasino platform.

With 10,600 employees, the Company's casino operations include approximately 15,300 slot machines, 580 table games and 3,800 hotel rooms. Upon completing the construction of a permanent casino facility in Chicago, IL, and a land-based casino near the Nittany Mall in State College, PA, Bally's will own and/or manage 16 casinos across 11 states. Bally’s also has rights to developable land in Las Vegas post the closure of the Tropicana.

Well, what about the team?

Our Internal Communications and Employer Branding team leads the development and execution of Bally’s external employer branding strategy, positioning the company as an employer of choice across our global locations. We manage Bally’s candidate-facing channels, including social media platforms and careers websites, ensuring they reflect our culture and promote our Employee Value Proposition (EVP). We collaborate with key stakeholders across the business, including senior leadership, the People team, and creative teams.

So, what will you be doing?

• Developing and implementing a comprehensive external employer branding strategy, highlighting our EVP and key differentiators.
• Owning and managing the company’s Employer Branding platforms, including social media channels and careers websites, with an opportunity to oversee the launch of a new global careers’ website in 2025.
• Overseeing the creation and management of an engaging content calendar, including ads, blogs, social media posts, targeted campaigns, company news, etc.
• Partnering with talent leaders to align the employer branding strategy with hiring priorities and talent needs across global locations.
• Collaborating with creative teams and agencies to produce high-quality, visually engaging materials.
• Managing a global yearly budget, contracting, and onboarding for key employment events, sponsorships, industry awards, merchandising, advertising, and content creation.
• Defining and monitoring key metrics to evaluate the success of employer branding campaigns.

And what are we looking for?

• Extensive experience in employer branding, marketing, or corporate communications, ideally in a global or multinational organization.
• Proven expertise in messaging strategy, storytelling, and crafting integrated campaigns across multiple platforms.
• Previous experience managing candidate-facing channels such as social media and careers websites.
• Proven track record of successfully implementing award strategies and securing external recognition.
• Excellent project management and organizational skills, with the ability to handle multiple priorities.
• Creative thinking, a keen eye for design, and strong written and verbal communication skills.
• Collaborative and proactive approach to stakeholder management.

This is what you'll get

Different benefits packages are tailored to fit each location, but here’s a taste of what may be on offer:

• Annual leave
• Annual bonus
• Pension plan
• Health insurance
• Company share scheme
• Volunteering days
• Home office allowance
• Wellness or Gym allowance

DNA / Values

At Bally’s Interactive, we are driven by a set of core values that we like to call our DNA. We strive to embody our DNA and keep them at the heart of everything we do!

We are Always Ready to embrace change, adapt, and do what it takes to delight our customers. We believe that You Make the Difference, which is what gives our players the best experience and keeps them coming back. We are All One Team, looking out for each other, respecting diversity while connecting through a common purpose. Our teams are Learning Every Day by showing constant curiosity and the drive to learn from successes, mistakes, new experiences, and the people around us. At Bally’s we Love to Lead by thinking differently, seeking innovation, and always looking for ways to raise our game.

At Bally’s Interactive, we are committed to promoting equal opportunities in employment and working conditions. Diversity, Equity, and Inclusion are important to us, and we encourage a culture where everyone can be themselves at work. We believe passionately that employing a diverse workforce is central to our success; this is our superpower. We do not discriminate against employees or job applicants on the basis of race, colour, nationality, ethnic or national origin, age, sex or sexual orientation, gender reassignment, religion or belief, marital or civil partner status, pregnancy or maternity, political opinion, or disability.