Employer Brand and Talent Attraction Specialist

NFU Mutual; Stratford-upon-Avon; Hybrid; GBP 42,000 - 63,000; Full time

Job summary

Join a forward-thinking company as a Talent Attraction Specialist, where you will design innovative campaigns to attract top-tier candidates. This role is pivotal in enhancing the Employee Value Proposition and ensuring recruitment practices promote diversity and inclusion. With a focus on data-driven decisions, you’ll collaborate with the Talent Acquisition team to optimize strategies and enhance the company's reputation as a 'Great Place to Work.' Enjoy flexible working arrangements and a supportive culture while making a meaningful impact on the organization's future.

Benefits

Annual bonus (up to 17.5%)

Contributory pension scheme (up to 20%)

25 days annual leave plus bank holidays

Family-friendly policies

Savings discounts with high street brands

£20 monthly gym contribution

Health and wellbeing plans

Voluntary benefits including private medical insurance

Employee volunteering opportunities

Refer a Friend bonus scheme (£500)

Qualifications

• Extensive experience in EVP and attraction strategies.
• Exceptional interpersonal and influencing skills.

Responsibilities

• Design and deliver creative campaigns for talent attraction.
• Analyze performance data to improve recruitment efforts.

Skills

EVP development

Attraction strategies

Data analysis

Digital media campaigns

Stakeholder management

Presentation skills

UK employment legislation

Job description

Job Description: Talent Attraction Specialist

Responsibilities:

1. Design and deliver creative campaigns to attract top-tier candidates.
2. Establish and embed NFU Mutual's Employee Value Proposition.
3. Use data-driven decisions to support innovation in Talent Acquisition.
4. Manage hybrid working arrangements, with 80% homeworking and 20% in Stratford-upon-Avon.
5. Support the advert closing date of 19th January.

About the role:

We’re making exciting changes to the HR Division at NFU Mutual. With future-proofed capabilities, technology-enabled systems, high engagement, and improved career paths, this is a great time to join the team. The EVP Recruitment Marketing Specialist (internally known as Talent Attraction Specialist) will oversee our employee value proposition, ensuring it is future-focused and aligned with business needs.

NFU Mutual has a dedicated in-house Talent Acquisition team that attracts top talent across the UK. As part of our growth, we now have an opportunity for a Talent Attraction Specialist to join our Head Office team.

You will partner with the Talent Acquisition team to design and deliver campaigns that attract high-quality candidates for diverse roles, including challenging-to-fill positions. Your expertise in competitor market mapping will provide insights to shape our talent strategies.

Your work will enhance NFU Mutual’s reputation as a 'Great Place to Work' and increase its visibility in the talent market. You will oversee talent pools, enabling recruiters to use these resources strategically, aligning hiring efforts with business growth and optimizing campaign conversions. You will also audit our attraction strategies and supplier performance, providing insights for continuous improvement.

You will lead the creation of a Talent Attraction Toolkit and sourcing advertising materials, ensuring compliance with legal standards and brand consistency. Using channels like job boards, social media, and partnerships, you’ll deploy effective sourcing strategies. Analyzing performance data, you’ll identify new channels and innovative techniques to improve recruitment efforts.

As a key contributor to developing the Employee Value Proposition, you will create attraction dashboards to measure impact and ROI. Ensuring recruitment practices promote diversity and inclusion, you will contribute to a positive candidate experience, supporting all candidates throughout their journey. This role offers a chance to make a meaningful impact at NFU Mutual and shape our organizational future.

This position is based at our Tiddington Head Office near Stratford-upon-Avon. We support work-life balance with excellent facilities and flexible working, allowing up to 80% remote work.

About you:

You will have extensive experience in defining and embedding EVP and attraction strategies, with exceptional interpersonal and influencing skills. Building strong relationships with stakeholders and suppliers, you communicate clearly and listen actively to align on goals. Your collaboration skills enable you to deliver results through others. Attention to detail ensures high-quality work in copywriting, proofreading, and campaign oversight. You will have a proactive, strategic mindset, analyzing data trends to inform decisions and adapt to hiring demands. Curious about all aspects of business and recruitment technology, you strive to provide excellent service to the TA team, Hiring Managers, and HR colleagues.

Essential skills and experience:

• Proven experience in EVP development, attraction strategies, and recruitment best practices.
• Ability to analyze data, identify trends, and make actionable recommendations.
• Expertise in digital media campaigns and paid media channels.
• Experience managing complex stakeholder and supplier relationships, including recruitment agencies.
• Skills in cost and resource negotiation within budgets.
• Capability to create and deliver impactful presentations.
• Knowledge of UK employment legislation to ensure compliance.

We promote an inclusive workplace and value diversity. We encourage candidates to discuss any adjustments needed during the recruitment process. NFU Mutual is a Disability Confident Employer, and we welcome applications from all backgrounds.

Benefits and Rewards:

Joining us, you will enjoy a supportive culture and benefits such as:

• Salary: £42,000 to £63,000
• Annual bonus (up to 17.5%)
• Contributory pension scheme (up to 20%) including your 8% contribution
• 25 days annual leave plus bank holidays, with holiday trading options
• Family-friendly policies
• Savings discounts with high street brands, travel, and supermarkets
• £20 monthly gym contribution
• Health and wellbeing plans
• Voluntary benefits including private medical and dental insurance
• Employee volunteering opportunities
• Refer a Friend bonus scheme (£500)
• Life assurance (4x salary)
• Employee discounts on NFU Mutual insurance policies

Working at NFU Mutual:

We are a leading UK insurance and financial services company with over 110 years of customer focus. Recognized as a Gallup Exceptional Workplace for 2024 and other awards, we foster a culture of empowerment, growth, and recognition. Our employees trust us to be sustainable and successful now and in the future.