EMEA Social Media Lead — Localized Strategy & Impact

Salt; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

Salt is seeking an experienced EMEA Social Media Manager to lead social activity across UK, Germany, France and the Nordics from London, blending regional execution with global strategy.

You will drive content creation (Instagram/Facebook), coordinate with internal teams and agencies, and deliver market-specific campaigns that resonate locally while aligning with the global calendar and strategy.

Qualifications

• Minimum proven experience in social media management across multiple markets.
• Strong ability to develop market-specific strategies with measurable KPIs.
• Hands-on content creation including short-form video and graphics.
• Experience collaborating with global marketing teams and agencies.

Responsibilities

• Manage day-to-day social media activity across multiple European markets, ensuring content is locally relevant, brand-aligned and supports wider business objectives.
• Develop and implement market-specific social media strategies with clear KPIs and measurable outcomes.
• Adapt global campaign messaging and content frameworks for local audiences and market nuances.
• Monitor platform developments, emerging trends and cultural moments, using insights to optimise performance and engagement.
• Ensure regional social content aligns with the global content calendar and broader marketing strategy.

Skills

Social Media Management

Social Listening

Content Creation

Campaign Strategy

Stakeholder Management

Analytics & Reporting

Cross-Functional Collaboration

Job description

Salt is seeking an experienced EMEA Social Media Manager to lead social activity across UK, Germany, France and the Nordics from London, blending regional execution with global strategy.

You will drive content creation (Instagram/Facebook), coordinate with internal teams and agencies, and deliver market-specific campaigns that resonate locally while aligning with the global calendar and strategy.