EMEA Patient Care Brand Manager (Beds)

Stryker; Newbury; On-site; GBP 52,000 - 86,000; Full time

Job summary

Stryker is seeking an Associate Brand Manager, Patient Care to lead the Patient Care bed brand across Europe, the Middle East and Africa. You will blend strategic brand management with hands-on execution, using market insights to identify growth opportunities and drive adoption of the bed portfolio.

The role involves developing regional marketing plans, partnering with regional and local teams, and delivering portfolio initiatives across EMEA, including launches and lifecycle management.

Qualifications

• Bachelor’s degree required.
• Minimum 6 years of professional experience.
• Professional experience within a B2B environment.
• Fluency in English; additional local language is a plus.
• MBA preferred.
• Experience in medical devices, healthcare or B2B marketing.
• Experience developing marketing plans and measuring marketing performance.
• Experience using Microsoft Office, including Excel, Word and PowerPoint.

Responsibilities

• Lead the Patient Care bed brand across EMEA, supporting the strategic direction and execution of initiatives designed to drive portfolio growth, adoption and differentiation.
• Develop annual marketing plans and longer-term portfolio roadmaps in partnership with regional and local marketing teams, aligned with global strategy and growth, profitability and market share objectives.
• Analyse business performance, total addressable market, margins, pipeline and market opportunities to identify growth priorities and provide recommendations to senior leadership.
• Create scalable marketing campaigns, tools, assets and best practices that regional teams can adapt to their local markets.
• Partner with regional product managers, local marketing teams, sales leaders and sales teams to respond to market needs and translate field insights into actionable portfolio initiatives.
• Support regional product lifecycle activities, including product launches, phase-in and phase-out activities, positioning, messaging and pricing.
• Develop customer engagement and education initiatives with Marketing and Education partners, including events, congresses, training programs and other scalable EMEA activities.
• Present portfolio strategy, product information and commercial priorities to internal and external audiences, including presentations to sales groups of approximately 60 people.

Skills

English fluency

Education

Bachelor’s degree

MBA

Tools

Microsoft Office

Job description

Stryker is seeking an Associate Brand Manager, Patient Care to lead the Patient Care bed brand across Europe, the Middle East and Africa. You will blend strategic brand management with hands-on execution, using market insights to identify growth opportunities and drive adoption of the bed portfolio.

The role involves developing regional marketing plans, partnering with regional and local teams, and delivering portfolio initiatives across EMEA, including launches and lifecycle management.