EMEA Marketing Brand Leader — Growth & Campaigns

CNH; Basildon; On-site; GBP 70,000 - 95,000; Full time

Job summary

CNH Industrial's Case IH brand leadership role is responsible for shaping and executing the regional marketing strategy across EMEA. You will align brand direction with sales, product teams, and dealers to drive demand and strengthen the Case IH identity.

The role covers launches, campaigns, events, digital marketing, and partner collaborations, ensuring consistent messaging and impactful customer engagement across multiple channels.

Qualifications

• Bachelor's degree in Marketing or related field.
• Experience in marketing, brand management, or product marketing.
• Strong stakeholder management and communication skills.

Responsibilities

• Develop and deploy the annual Case IH marketing strategy aligned with EMEA objectives.
• Drive campaigns, product launches, events, and dealer support to grow demand.
• Collaborate with sales, product management, and external partners to ensure brand consistency.
• Lead digital, PR, and communications to strengthen market presence and ROI.

Skills

Stakeholder management

Campaign planning

Brand management

Event management

Project management

Cross-functional collaboration

Education

Bachelor's degree in Marketing or related

Tools

CRM systems

Content management systems

Analytics tools

Social media management

Job description

CNH Industrial's Case IH brand leadership role is responsible for shaping and executing the regional marketing strategy across EMEA. You will align brand direction with sales, product teams, and dealers to drive demand and strengthen the Case IH identity.

The role covers launches, campaigns, events, digital marketing, and partner collaborations, ensuring consistent messaging and impactful customer engagement across multiple channels.