EMEA Marketing Automation Lead (Adobe Campaign, Hybrid)

T. Rowe Price; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

Hybrid work arrangement

Job summary

T. Rowe Price is seeking an experienced Marketing Automation Lead to manage and enhance lead management across the EMEA region.

You will drive Adobe Campaign deployments, audience management, and data-driven insights to support sales engagement across Marketing, Sales, Technology, Data and Compliance. The role requires hands-on delivery, stakeholder collaboration and a focus on data quality, governance and scalable processes.

Qualifications

• MBA or related advanced degree not required; Bachelor’s degree with 5+ years in marketing ops is required.
• Hands-on proficiency with Adobe Campaign; certification is a plus.
• Experience delivering multi-market campaigns and automated journeys.
• Experience with Lead Management and sales/marketing data integration (CRM).
• Strong data quality focus, segmentation, consent, and data governance.

Responsibilities

• Deliver and manage marketing automation and Lead Management across EMEA.
• Configure campaigns, audience selection, scheduling, testing and deployment.
• Develop and maintain data flows between Adobe Campaign, Salesforce, Seismic and BI tools.
• Provide guidance, training and best practices to internal teams.
• Analyse campaign performance and improve measurement and governance.

Skills

Marketing automation

Lead Management

Data analysis

Stakeholder management

SQL

CRM integration

Education

Bachelor’s degree or equivalent

Tools

Adobe Campaign

Salesforce

Tableau

Power BI

Job description

T. Rowe Price is seeking an experienced Marketing Automation Lead to manage and enhance lead management across the EMEA region.

You will drive Adobe Campaign deployments, audience management, and data-driven insights to support sales engagement across Marketing, Sales, Technology, Data and Compliance. The role requires hands-on delivery, stakeholder collaboration and a focus on data quality, governance and scalable processes.