EMEA Luxury Brand Strategy Lead

Hospitality ON; Watford; Hybrid; GBP 120,000 - 180,000; Full time

Job summary

Hilton seeks a seasoned Luxury Brand Manager to translate global strategy into regional EMEA plans, driving brand growth and owner value across multiple markets. You will lead cross-functional initiatives, shape brand storytelling, and partner with global teams to ensure brand integrity in diverse hotel portfolios.

The role requires a decade in luxury brand strategy or related fields, with strong analytical and presentation skills, and the ability to navigate a complex matrix organization.

Qualifications

• Ten years of experience in luxury brand strategy, brand management, hospitality operations, travel, or related consumer sector.
• At least eight years of experience leading complex, cross-functional projects or programs.
• Proven ability to translate broad strategic questions into clear recommendations and executable plans.

Responsibilities

• Support regional planning and execution of brand priorities across EMEA.
• Monitor brand health and portfolio performance across development, operations, and guest experience.
• Translate insights into clear recommendations and action plans.
• Drive localization of global brand initiatives while protecting brand integrity.
• Support openings, conversions, renovations, and portfolio growth with strong brand guidance.
• Develop presentations, business cases, and brand storytelling for senior leaders and owners.

Skills

Luxury brand strategy

Cross-functional leadership

Brand performance

Analytical rigor

Presentation skills

Travel readiness

Job description

Hilton seeks a seasoned Luxury Brand Manager to translate global strategy into regional EMEA plans, driving brand growth and owner value across multiple markets. You will lead cross-functional initiatives, shape brand storytelling, and partner with global teams to ensure brand integrity in diverse hotel portfolios.

The role requires a decade in luxury brand strategy or related fields, with strong analytical and presentation skills, and the ability to navigate a complex matrix organization.