EMEA & Digital Marketing Director

KAO; London; On-site; GBP 90,000 - 120,000; Full time

Job summary

A leading global consumer goods company in London seeks a strategic marketing leader to drive the marketing strategy for Molton Brown. Responsibilities include managing the full marketing funnel across various channels and overseeing a budget for significant markets like the UK and Germany. The ideal candidate should have 15+ years in brand marketing, proven leadership, and a marketing degree. This role promotes a diverse and inclusive work culture.

Benefits

Diversity and inclusion initiatives

Career development opportunities

Commitment to sustainability

Qualifications

• 15+ years in global omnichannel business in brand marketing role.
• Proven leadership across trade, digital, and brand marketing.
• Experience in budget optimization with clear accountability.

Responsibilities

• Develop Go to Market strategy across brand, trade, and digital marketing.
• Manage UK and Germany marketing budgets & US digital marketing budget.
• Lead social media content and influencer marketing strategies.

Skills

Leadership

Commercial acumen

Data analysis

Communication skills

Budget optimization

Education

Marketing degree or equivalent

Job description

The Role:

We’re looking for a strategic marketing leader to define and drive the EMEA Marketing and Investment strategy for Molton Brown. This role covers the full consumer marketing funnel—Awareness, Engagement, and Conversion—across both direct (stores, outlets, digital) and indirect (Wholesale, Travel Retail, and Pure Play) channels in our key markets, with a focus on the UK and Germany.

You’ll be accountable for the marketing budget and lead teams across brand, digital, and trade marketing. Additionally, you’ll oversee the Global Sales Education team, ensuring impactful consumer engagement through service development and staff training, while also supporting our UK retail operations.

What you will do:

• Develop Go to Market strategy across brand, trade, and digital marketing.
• Manage UK and Germany marketing budgets & US digital marketing budget.
• Collaborate with the Global Marketing team to optimize global plans based on consumer, trend, and retailer insights.
• Align with the Senior Manager Global Channels Marketing to ensure strategies are relevant for global channels.

Media investment strategy across the full funnel:

• Allocate resources effectively between offline and online media channels based on KPIs.
• Manage earned and owned marketing to maximize impact and growth.

Lead social media content and advocacy:

• Define content mix on social platforms to build awareness & engagement.
• Lead influencer marketing strategies to reach target audiences.
• Optimize content strategy & briefs based on engagement metrics.

Monitor & accelerate sell-out across Retailer, .Com, and UK SAS channels, and retain customers in direct channels:

• Develop strategies and reactive plans with commercial stakeholders.
• Create distinctive service experiences and global staff training programs.
• Advocate for wholesale needs within the global marketing team.
• Drive customer lifetime value via CRM strategies in the UK and US.

Team leadership:

• Manage 4 direct reports within a team of 21.
• Handle recruitment, management, upskilling, and performance management.

What you will need:

• Marketing degree or equivalent.
• 15+ years in a global omnichannel business in a brand marketing role.
• Proven leadership across trade, digital, and brand marketing.
• Experience in budget optimization with clear accountability measures.
• Ability to drive earned media and maximize owned media impact within limited budgets.
• Strong commercial acumen and ability to develop win/win plans with retail or wholesale partners.
• Experience in retail, beauty, luxury, or premium drinks industry.
• Ability to translate brand vision into actionable strategies adaptable to market dynamics.
• Understanding of retail dynamics, channel management, and P&L levers.
• Excellent interpersonal and communication skills.
• Proficiency in data analysis and insight-driven decision-making.
• Leadership skills to motivate and develop high-performing teams.

Molton Brown is part of Kao, founded in Japan in 1887. Kao is committed to making a difference through high-quality products and services, guided by the Kao Way—acting with integrity, driving innovation, and fostering trust and respect.

How we work:

Recognized among the World's Most Ethical Companies for 19 years, we are a purpose-driven company with strong values. We prioritize quality, sustainability, and collaboration, allowing employees to shape their careers. We embrace diversity and welcome applications from all backgrounds.

Want to learn more? Visit Kao EMEA or Privacy Policy.