EMEA Central Media Strategy, Manager

Salesforce, Inc..; London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading software company is seeking a Paid Media Lead to drive revenue through high-impact media strategies. This role requires a strong background in digital marketing, with at least 5 years of experience in paid media acquisition and a proven track record of successful campaigns. Responsibilities include leading acquisition strategy, optimizing budgets, and collaborating with cross-functional teams to align media efforts with business objectives.

Qualifications

• 5+ years of experience in digital marketing with a focus on paid media acquisition.
• Proven track record of driving revenue and business outcomes through paid media.
• Deep understanding of customer journey mapping and audience targeting.

Responsibilities

• Lead end-to-end acquisition strategy across digital channels.
• Collaborate cross-functionally with various teams to align campaign execution.
• Develop audience strategies leveraging data and market segmentation.
• Create and manage forecasting and budget models.

Skills

Digital marketing

Audience targeting

Performance analytics

Cross-functional collaboration

Budget management

Campaign optimization

Tools

Google Ads

Meta

LinkedIn

DSPs

Marketing analytics tools

Job description

We are seeking a strategic and collaborative Paid Media Lead to drive revenue-based outcomes through high-impact media strategies aligned to our business priorities. This role will serve as a key partner for the EMEA Central Field Marketing team, Media Finance, and Media Intelligence teams to ensure cohesive planning, execution, and performance measurement of paid media campaigns. You will be responsible for building data-driven acquisition strategies, aligning messaging and content to customer journeys, and ensuring precision in audience targeting, market selection, budgeting, and forecasting.

Key Responsibilities:

• Lead end-to-end acquisition strategy across digital channels (e.g., search, social, display, video, native) to acquire new customers and drive revenue.

• Collaborate cross-functionally with content, product marketing, analytics, sales, and regional teams to align campaign execution with customer journey stages and business goals.

• Develop audience strategies leveraging first- and third-party data, behavioral insights, and market segmentation.

• Create and manage forecasting and budget models to ensure efficient investment and scalable growth.

• Monitor and optimize campaigns in real time, using data to inform decisions and ensure ROI targets are met.

• Translate business priorities into actionable media plans and performance KPIs.

• Build testing roadmaps to validate creative, messaging, and targeting hypotheses.

• Stay current on industry trends and emerging technologies to maintain a competitive edge.

Qualifications:

• 5+ years of experience in digital marketing with a focus on paid media acquisition.

• Proven track record of driving revenue and business outcomes through paid media.

• Deep understanding of customer journey mapping, audience targeting, and performance analytics.

• Proficiency with media platforms (e.g., Google Ads, Meta, LinkedIn, DSPs) and marketing analytics tools.

• Strong cross-functional collaboration and communication skills.

• Experience managing budgets and developing accurate forecasts.

• Strategic mindset with hands-on ability to execute and optimize campaigns.