Email Marketing Specialist (Hubspot)

GWI; London; Hybrid; GBP 30,000 - 45,000; Full time

Job summary

GWI is seeking an Email Marketing Specialist to enhance their demand generation efforts in London. This role involves creating and managing email campaigns using HubSpot, collaborating with various teams, and contributing to data-driven marketing strategies. The position offers flexibility and a strong focus on personal growth within a dynamic environment.

Benefits

25 days annual leave

Flexitime

Work-from-anywhere options

Enhanced parental leave

Health cash plan for family

Qualifications

• Proven experience in HubSpot for email management.
• Ownership of creation, scheduling, and deployment of email campaigns.
• Ability to interpret and respond to briefs.

Responsibilities

• Building and deploying high-performing email campaigns.
• Maintaining segmentation best practices.
• Collaborating with content and design teams.

Skills

Email Marketing

Project Management

Creative Thinking

Tools

HubSpot

Asana

Job description

At GWI we’re always looking for extraordinary people who thrive on making an extraordinary impact. Right now we’re looking for a Email Marketing Specialist to play a key role in our demand generation team in London. If that’s you, and making a difference gets you out of bed in the morning, keep reading. It could be the start of something, well, extraordinary.

Sounds great, what will I be doing?

As our Email Marketing Specialist you’ll play a key role in building and deploying high-performing email campaigns in HubSpot, building nurture workflows, maintaining segmentation best practices, and contributing to tailored, data-driven user journeys. This is a highly collaborative role working closely with content, design, project management and marketing operations to drive maturity in our email marketing strategy.

This is a contract role designed to supplement internal resources during a period of strategic growth and transformation for the company.

It’s also fun; shaking things up is what working for a growing company is all about. So you’ll need to be flexible, comfortable with continuous change, and working in a high-tempo environment as we grow.

What do I need to bring with me?

You’ll need to be able to demonstrate the core skills this role requires. You don't have to tick all the boxes right away; the important thing is that you’re willing to learn. Here’s what the team will be looking for:

Proven experience in Hubspot for email management required, including the building and execution of email workflows in Hubspot.

An experienced email marketer who had previous ownership of the creation, scheduling and deployment of email campaigns.

An ability to interpret and respond to a brief is required and you’ll need to show that one of your strengths is conceptual innovation and creative thinking.

An expert in organisation and project management, with experience using Asana or a similar project and task management tool required

Equally important is attitude. We want people who think big (to make an impact), ask why (to find a better way), and show respect (to everyone, at every level, all the time). Those are our values, exemplified by our leadership team, and they’re a big part of what we’re looking for in you.

Interview steps

Preliminary phone call with the Talent Team(no video required)

First video interview with the hiring managers

Second (and final*) video interviewwith the hiring panel, often including a presentation, followed by a values conversation with members of the wider GWI community.

*Don’t be alarmed if there are other stages in the process, it’s all part of the plan for some of our roles.

What exactly is GWI?

GWI is modernized consumer research; global, on-demand, and accessible to everyone, not just data experts. Our platform is designed for companies looking for fresh and insightful data about their consumers’ values, purchase journeys, media usage, and social media habits.

With data representing the views of nearly 3 billion people across 52+ countries, GWI has become the go-to for agencies, brands, and media companies that want to know what really drives their audience to action.

Since launching in 2009 we’ve grown at a healthy pace, and to maintain this growth we need more extraordinary people. Hence this ad. Hence you.

What’s in it for me?

You’ll do the sort of work that got you excited about your career in the first place - not as a cog in a machine, but as an individual whose contribution matters. So gigantic job satisfaction comes as standard, but it’s only part of the package. You’ll also get:

Tons of days off: 25 days annual leave | Xmas office closures

Great work-life balance: Flexitime | early Friday finishes | Work-from-anywhere options

Family-focused flexibility: Carer days | Enhanced parental leave | Health cash plan for your family

A commitment to YOU: Accredited learning programs | A commitment to mental and physical health | Reward and recognition programs | Career development opportunities

A commitment to the community: DE&I committee | Volunteer options | 100% donation matching | Payroll giving options

Put all that together and GWI is the friendliest, most fulfilling place any of us has ever worked.

Diversity, Equity & Inclusion

We take DE&I seriously. Not only is it obviously the right thing to do, it’s also the bedrock of our value of show respect and at the heart of our company culture.

We’re a global data business, so it’s essential our data reflects the global reality. Putting diversity into practice like this literally makes our business stronger.That’s why we strive to make our offices - and our teams - as diverse as our data. Want to know more? Take a look at our Life page on LinkedIn to learn more about our DE&I initiatives.

The point is, GWI is a place where you can genuinely feel at home, express yourself, and make your mark - whoever you are.

As a Disability Confident employer, we encourage applications from disabled candidates and are dedicated to providing all relevant assistance during the application and interview process.We also encourage individuals from all backgrounds, including those from underrepresented and marginalized communities, to join our team.

#li-hybrid

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