Email Marketing Specialist

LMA Recruitment; Staines-upon-Thames; On-site; GBP 30,000 - 50,000; Full time

Job summary

An innovative recruitment firm is seeking an Email Marketing Specialist to lead impactful campaigns and enhance customer engagement. In this role, you'll collaborate with various teams to define strategies, manage timelines, and ensure compliance with best practices. Your expertise in marketing automation tools like Marketo will be crucial for seamless execution and lead flow. By leveraging your analytical skills, you'll derive insights from data to optimize campaigns continuously. If you're passionate about email marketing and ready to make a significant impact, this opportunity is perfect for you.

Qualifications

• 4+ years of digital marketing experience focusing on email strategy.
• Proven expertise in managing email campaigns and customer engagement.

Responsibilities

• Drive impactful email marketing campaigns with cross-functional teams.
• Analyze campaign performance and implement A/B testing for improvements.

Skills

Email Marketing

Project Management

Collaboration

Analytical Skills

Written Communication

Verbal Communication

Self-motivation

Education

Bachelor's degree in Marketing

Bachelor's degree in Business

Tools

Marketo

AEP/AJO

Job description

Email Marketing Specialist

Responsibilities:

• Drive impactful email marketing campaigns by collaborating with cross-functional teams to define segmentation, cadence, testing, and tactics.
• Ensure best practices and compliance to maximise customer engagement and action.
• Manage campaign timelines, calendars, approvals, and internal reviews.
• Leverage marketing automation systems (e.g., Marketo) and integrations for seamless execution and lead flow.
• Onboard and train stakeholders, maintain documentation, and guide them through the email campaign process.
• Integrate email with other marketing channels (social, content, paid).
• Analyse campaign performance, present insights, and implement A/B testing for continuous improvement.
• Identify opportunities for email and nurture innovation and optimisation.

Skills:

• Proven expertise in email marketing and customer lifecycle management. Strong project management skills for handling multiple projects.
• Excellent collaboration abilities in a complex, international environment.
• Strong analytical skills to derive actionable insights from data.
• Experience with Marketo (preferred), AEP/AJO (a plus).
• Exceptional written and verbal communication skills.
• Self-motivated and independent.

Education & Experience:

Bachelor's degree in Marketing, Business, or related field. Minimum 4 years of digital marketing experience with a focus on segmentation, campaign management, and email strategy.