Email Marketing Specialist

TN United Kingdom; London; On-site; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking an Email Marketing Specialist to enhance customer engagement through innovative CRM strategies. This role involves designing and optimizing direct communications via email, WhatsApp, SMS, and push notifications. You will collaborate with marketing teams across multiple countries, manage CRM campaigns using HubSpot, and leverage analytics to improve customer interactions. Join a dynamic environment that values flexibility and personal growth while making a significant impact on customer relationships and business success.

Benefits

Flexible working hours

GymPass membership

Extended maternity and paternity leave

Cycle-to-Work Scheme

Health and Life Insurance

Pension Scheme

25 days of Annual Leave

Office snacks

Informal office environment

Qualifications

• 2+ years in a CRM role with experience in end-to-end CRM communications.
• Strong copywriting skills and proficiency in CRM platforms.

Responsibilities

• Deliver CRM strategy to enhance customer experience through various channels.
• Create and manage CRM campaigns, analyzing performance for optimization.

Skills

CRM Communications

Copywriting

Data Analysis

HTML for Email Customisation

Project Management

Collaboration

Growth Mindset

Tools

HubSpot

Braze

Figma

Canva

Job description

In the Email Marketing Specialist role, your mission is to improve customer lifetime value by designing, building, deploying and optimising our direct communications to customers, through email, WhatsApp, SMS and push.

Delivers on a CRM strategy that improves the customer experience for Teya members, progressively improving our delivery with segmentation, communication design, personalisation, analytics and cross-channel synchronisation through WhatsApp, SMS and through our product experience (including banners, push, content cards and more).

Creates and manages CRM campaigns in HubSpot, designing workflows, creating A/B tests, analysing email performance, and optimising campaigns based on data insights.

Supporting the launch of new products and features, and activating CRM campaigns to existing members to drive cross-sell of Teya’s product suite, including Business Account, Cash Advance and E-POS.

Collaborates with local marketing teams across our 7 country operations (with 2 new markets launching over summer) to manage a communications calendar and ongoing processes, and delivers against our intake process for CRM communication support.

Engages our member community to build empathy and understanding (combining with customer data) of communication that can have impact, and collaborates then to create high quality case studies and content.

Works closely with the brand team to ensure the brand and tone of voice is represented through all customer communications.

Your Mission

• Delivers on a CRM strategy that improves the customer experience for Teya members, progressively improving our delivery with segmentation, communication design, personalisation, analytics and cross-channel synchronisation through WhatsApp, SMS and through our product experience (including banners, push, content cards and more).
• Creates and manages CRM campaigns in HubSpot, designing workflows, creating A/B tests, analysing email performance, and optimising campaigns based on data insights.
• Supports the launch of new products and features, and activates CRM campaigns to existing members to drive cross-sell of Teya’s product suite, including Business Account, Cash Advance and E-POS.
• Collaborates with local marketing teams across our 7 country operations (with 2 new markets launching over summer) to manage a communications calendar and ongoing processes, and delivers against our intake process for CRM communication support.
• Engages our member community to build empathy and understanding (combining with customer data) of communication that can have impact, and collaborates then to create high quality case studies and content.
• Works closely with the brand team to ensure the brand and tone of voice is represented through all customer communications.

Your Story

• You have at least 2 years' experience in a CRM role, comfortable building deploying CRM communications across an end-to-end process.
• You have strong copywriting skills in English and an instinct for great design.
• You’re proficient using CRM platforms like Hubspot and Braze.
• You’re highly analytical with proficiency in measuring email marketing performance, and interpreting data to make informed decisions.
• You have experience working with HTML for email customisation and troubleshooting.
• You have experience with design tools such as Figma and Canva.
• You’re highly organised with strong project management skills.
• You’re a great communicator and collaborator.
• You have a growth mindset with eagerness to learn and a hands-on attitude.
• You’re happy to work from our new headquarters in Central London at least 3-days a week.

The Perks

• We trust you, so we offer flexible working hours, as long it suits both you and your team.
• Physical and mental health support through our partnership with GymPass giving free access to over 1,500 gyms in the UK, 1-1 therapy, meditation sessions, digital fitness and nutrition apps.
• Our company offers extended and improved maternity and paternity leave choices, giving employees more flexibility and support.
• Cycle-to-Work Scheme.
• Health and Life Insurance.
• Pension Scheme.
• 25 days of Annual Leave (+ Bank Holidays).
• Office snacks every day.
• Friendly, comfortable and informal office environment in Central London.