Email Marketing Specialist

Cision; London; On-site; GBP 35,000 - 50,000; Full time

Job summary

Cision is seeking an Email Marketing Specialist to join their marketing team in London. This role involves developing and executing B2B email marketing campaigns to drive engagement and revenue growth. The ideal candidate will have a passion for crafting compelling messages, strong organizational skills, and a solid grasp of marketing automation. This position offers the opportunity to work collaboratively with various teams and contribute significantly to marketing initiatives within a dynamic environment.

Qualifications

• 3+ years of marketing experience, ideally in email marketing.
• Outstanding copywriting skills.
• Experience with Eloqua or equivalent.

Responsibilities

• Develop and implement an email marketing strategy.
• Craft engaging email content for various campaigns.
• Analyze campaign performance metrics.

Skills

Copywriting

Project Management

Data Analysis

Email Marketing Best Practices

Tools

Eloqua

Marketo

Salesforce

Job description

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At Cision, we believe in empowering every individual to make an impact. Here, your voice is heard, your ideas are valued, and your unique perspective fuels our collective success. As part of our global team, you'll thrive in an environment that champions curiosity, collaboration, and innovation, all while making meaningful contributions to the brands we accelerate.

Join us in shaping the future of communication and building authentic connections that matter. Whether you're solving complex problems or driving bold innovations, your growth is our success, and together, we’ll create the conversations of tomorrow.

Empower your impact at Cision. Be seen, be understood, be you.

We’re seeking a creative Email Marketing Specialist to join our CisionOne marketing team.This role is perfect for someone with a passion for crafting compelling copy, strong organizational skills, and a solid understanding of marketing automation and the B2B funnel —or a willingness to learn fast.

Reporting to the Senior Marketing Manager, Campaigns, and working closely with Marketing Operations, you’ll develop and execute effective B2B email marketing campaigns that drive engagement, nurture leads, and ultimately contribute to revenue growth.

Responsibilities

• Help to develop and implement an email marketing strategy aligned with our overall marketing goals and objectives.
• Create compelling and engaging email content for a range of audiences and campaigns, including for lead generation and nurture, and customer expansion and retention. These activities could include: event and webinar promotion, product launches, content launches, seasonal campaigns, and more.
• Collaborate with cross-functional teams to deliver timely and effective initiatives.
• Utilize Eloqua for managing and maintaining email marketing campaigns, segmentation, and automation workflows within our email marketing platform.
• You will be supported by our team lead for email plus Marketing Operations colleagues, however a strong understanding of marketing automation and the marketing funnel is essential.
• Analyze email campaign performance metrics and conversion rates, providing regular reports and actionable insights.
• Continuously optimize email campaigns based on A/B testing, data analysis, and industry best practices.
• Stay up-to-date with the latest email marketing trends, techniques, and tools to ensure our campaigns remain effective and compliant.
• Ensure adherence to anti-spam laws, data privacy regulations, and email marketing best practices.
• Work together with other members of the CisionOne marketing team to deliver global campaigns – from creating landing pages to writing messaging that drives conversion across a range of touchpoints.

Requirements

• 3+ years of marketing experience ideally in email marketing or a related role –we’re looking for someone with relevant professional experience who can use their initiative and take ownership of projects from the off.
• Outstanding copywriting skills with the ability to craft compelling and persuasive copy, putting yourself in the shoes of different target audiences.
• Experience with Marketo, Eloqua, or equivalent platforms is essential.
• Exceptional attention to detail, project management, and organization skills, and the ability to work effectively in a fast-paced, dynamic business across a variety of projects at once.
• Strong written and verbal communication skills, proactive in stakeholder/project management, and the ability to collaborate effectively with colleagues at all levels of an organization.
• Strong analytical and problem-solving skills, with experience interpreting data and optimizing campaigns based on insights.
• Knowledge of email marketing best practices, including segmentation, automation, and deliverability.
• Familiarity with data privacy regulations (., GDPR, CAN-SPAM) and anti-spam laws.
• Familiarity with A/B testing methodologies and optimization techniques.
• Creative, outcome-focused mindset and a passion for developing innovative and engaging email content that delivers results.

Nice to have

• Experience in B2B and/or SaaS marketing is a plus.
• An additional language is not essential but is a plus since you will be helping to QA and support campaigns across other regions – in addition to English-speaking regions (French, Spanish, German, or Italian language skills would be desirable)
• Experience with tools such as Salesforce, AEM, PowerBI, and will be advantageous, although not mandatory.