Email Marketing Officer

Guy's & St Thomas' Foundation; London; Hybrid; GBP 30,000 - 34,000; Full time

Job summary

La Fondation Guy's & St Thomas recherche un Email Officer pour développer un programme d'email engageant qui soutienne ses objectifs de collecte de fonds. Le candidat idéal aura une expérience substantielle en marketing par email et jouera un rôle clé dans l'optimisation des communications numériques avec les supporters.

Benefits

Contributions de retraite jusqu'à 12%

Budget annuel de développement personnel

Allocations de santé et de bien-être

Congé parental amélioré

Examens de santé annuels gratuits

Arrangements de travail flexibles

Installations de douche et stockage de vélos

27 jours de congé annuel plus jours fériés

Subventions pour lunettes

Programme d'Assistance aux Employés

Qualifications

• Au moins 2 ans d'expérience en email marketing.
• Connaissance de 2 ESPs et plateformes associées.
• Capacité d'analyser des données brutes d'e-mail.

Responsibilities

• Gérer le processus de livraison d'e-mail de la conception à l'envoi.
• Conseiller les parties prenantes sur les meilleures pratiques.
• Maintenir et développer des processus de rapport par e-mail.

Skills

Email Marketing

Data Analysis

Stakeholder Management

Tools

Google Analytics

ESP Platforms

Job description

Application Deadline: 14 July 2025

Department: Communications and Engagement - Digital

Location: London, Hybrid

Compensation: £30,000 - £34,000 / year

Description

Overview:

We view Email as a key growth opportunity in our digital mix. As such, the Email Officer will work alongside the Email Marketing Manager as a consultant to wider stakeholders and help to establish the foundations of a scalable email programme. This involves growing our supporter base across our 3 brands and creating engaging emails that supporters look forward to receiving.

You will join a team of marketing specialists playing a pivotal role in merging marketing and technology, supporting stakeholders' fundraising ambitions, and helping the Foundation achieve its mission to build a healthier society.

About us

Guy’s & St Thomas’ Charity, Guy’s Cancer Charity, and Evelina London Children’s Charity are part of Guy’s & St Thomas’ Foundation. Our collective mission is to build the foundations of a healthier society.

As part of our team, you will work alongside talented people from diverse backgrounds. We are a Living Wage employer supporting flexible working, part-time roles, and job shares. Our environment is friendly, with many opportunities to connect with colleagues. We value diversity and aim to recruit and nurture talent who think and act differently. More information is available on our website about:

• Our recruitment approach
• Our team, culture, and values
• The benefits of working with us, including our commitment to diversity, equity & inclusion, health & wellbeing, and learning & development

Key Responsibilities

• Use your expertise in email marketing to enhance supporter experiences across our 3 brands.
• Serve as the frontline email expert, advising stakeholders on best practices for campaigns and audience management.
• Manage the email delivery process from briefing to send, including creating briefs, reviewing content, managing UTMs, and building emails or automations.
• Help establish and maintain email delivery processes, such as the email calendar, campaign planner on Monday, and quality checklists.
• Maintain and expand email reporting, establishing performance benchmarks and providing insights to inform future activities.
• Utilize data insights to guide campaign strategies and stakeholder consultations.
• Stay updated on trends and changes in the email landscape affecting delivery, technology, and reporting.
• Assist in establishing a comprehensive email testing framework aligned with departmental standards.

Skills, Knowledge, and Experience

Knowledge and experience:

• At least 2 years of email marketing experience, not limited to the non-profit or health sectors.
• Knowledge of at least 2 ESPs and related platforms (CRMs, integrations).
• Understanding of data's role in audience segmentation and key segments.
• Experience planning and building emails based on data insights, overseeing delivery from start to finish.
• Experience working with stakeholders at various levels, with confident communication skills.
• Knowledge of different types of emails and automations within an email programme.
• Ability to analyze raw email data to develop relevant metrics and reporting.
• Awareness of changes in the email landscape and their impacts.
• Understanding of consent, data protection, and legislation related to data processing.

Skills & abilities:

• Passionate about email marketing and aware of industry changes.
• Knowledge of elements that create engaging, accessible emails.
• Proficient with email and digital marketing technologies.
• Understanding of audience management practices and list hygiene techniques.
• Experience with analytics platforms like Google Analytics for comprehensive reporting.
• Ability to identify insights and testing opportunities for impactful campaigns.

Personal Attributes

• Comfortable engaging with stakeholders at all levels, providing guidance and rationale.
• Proactive, seeking continuous improvement in performance and efficiency.
• Curious and analytical, with a test-and-learn mindset.
• Motivated by results, data-driven, and organized.
• Aligned with our values and mission.

Benefits

• Up to 12% employer pension contributions
• Annual personal development budget
• Health and wellbeing allowances
• Enhanced parental leave pay
• Free yearly health check-ups
• Support for healthy eating and onsite facilities
• Flexible working arrangements and IT support
• Shower facilities and bike storage
• 27 days annual leave plus bank holidays
• Subsidies for glasses
• Employee Assistance Programme