Email Marketing Manager - Full time - permanent - Gateshead

Recite Me; Gateshead; Hybrid; GBP 35,000 - 55,000; Full time

Job summary

An innovative firm is seeking a talented Email Marketing Manager to lead their email marketing strategies. This role involves managing end-to-end email campaigns, optimizing performance, and driving engagement through creative and analytical approaches. You'll collaborate with various teams to enhance customer experiences and contribute to the company's mission of accessibility. If you're a self-starter with a passion for email marketing and a desire to make a difference, this opportunity is perfect for you.

Benefits

Flexible start/end times

25 days annual vacation

10 days 'Workcation'

Healthcare

Death in Service

Quarterly social events

Qualifications

• 4+ years of experience in email marketing with a focus on automation.
• Strong technical knowledge of email deliverability and performance.

Responsibilities

• Lead email marketing strategies and manage campaigns from start to finish.
• Enhance email performance through testing and optimization.

Skills

Email Marketing

HubSpot

Demand Generation

Copywriting

Data Management

Customer Segmentation

Technical Knowledge of Email Best Practices

Campaign Optimization

Tools

HubSpot

Job description

In today's digital age, we believe everyone should be able to access web content in a way that works for them. Our mission is to make the online world accessible for all.

And we're not alone in this journey! Thousands of global organisations, including Coca-Cola, VW, and British Gas, already use Recite Me software to enable greater accessibility for their online content, products, or services. Over the past 12 months, we have experienced significant growth, with our user base rising to over 7.2 million.

We're passionate about our cause and our products. As we transition from scale-up to global market leader, we're looking for an Email Marketing Manager to help us connect with thousands of buyers efficiently and effectively through smart automation, tactical messaging, and innovative demand generation strategies.

The Role

We are looking for a talented Email Marketing Manager to take the lead with our email marketing strategies. Your primary responsibilities will include running email marketing campaigns end-to-end, managing email databases, and refining messaging and content to drive open rates, click-through rates, and conversions.

This role is results-driven and focused on increasing the sales pipeline. To succeed, you'll need to:

• Demonstrate strong HubSpot knowledge, including managing lists, workflows, data hygiene, email performance, and creating actionable email attribution reports to drive pipeline growth
• Leverage technical expertise in email marketing to ensure deliverability, optimise inbox placement, and continuously enhance campaign performance
• Execute scalable demand generation initiatives, including email marketing and outreach campaigns, to accelerate pipeline development and revenue growth

Our ideal candidate is a creative, analytical, and curious self-starter who can multitask and lead. You'll need to balance strategic thinking with tactical execution and love representing the voice of our company to cultivate positive customer experiences. The role will work closely with other channel leaders to enhance the reach and impact of our customer engagement and adoption initiatives across all market segments.

Responsibilities

• Define and drive strategy to increase engagement across all email streams, including nurture campaigns, demand generation, onboarding, transactional messages, and re-engagement
• Own prospect and customer email communication development and execution, ensuring content relevancy, smart segmentation, and personalization to drive engagement and adoption
• Leverage HubSpot expertise, including managing lists, workflows, data hygiene, email performance analytics, and creating actionable reports to drive pipeline and marketing performance
• Plan and execute ongoing testing (layout, format, frequency, copy, etc.) to continuously improve email performance and user engagement, aligned with key KPIs
• Develop and implement scalable demand generation campaigns, including outreach efforts, to accelerate pipeline growth
• Monitor email deliverability and inbox placement to ensure optimal performance, addressing any technical challenges
• Provide ROI and email attribution reports to the wider management team, leveraging dashboards and data insights to prioritise initiatives and measure campaign effectiveness

Requirements
About You:

We're looking for great characters with the right attitude and aptitude. Here are some key attributes we're seeking:

• Proven track record of managing and developing automated email lifecycle campaigns, with the ability to integrate email with other marketing channels
• Expertise in HubSpot, including workflows, data management, and reporting
• Experience in demand generation, including running large-scale email marketing and outreach campaigns
• Strong technical knowledge of email marketing best practices, including deliverability, inbox placement, and email performance optimization
• Demonstrated ability to identify, develop, and manage revenue-generating activities
• Exceptional copywriting skills and attention to detail
• Experience in mapping customer journeys and aligning automated campaigns to user behaviors
• Strong understanding of customer data segmentation and leveraging key trigger points for engagement
• Team player with excellent communication skills, able to collaborate effectively across different teams and scenarios
• Resourceful, adaptable, and organized, with the ability to multitask and meet tight deadlines
• Inquisitive and eager to learn, self-motivated to drive innovation and results

Commercial Experience

• Email Marketing: 4 years (Required)
• B2B Marketing: 3 years (Required)

Benefits

We are passionate about our people and aim to provide great working arrangements and related benefits. Here are the most notable:

• Hybrid 3:2 days office/remote [insert office location]
• Flexible start/end times
• 25 days annual vacation (plus UK bank holidays)
• 10 days ‘Workcation' - reduced hours to work somewhere interesting
• BHFC Healthcare
• Death in Service
• Recite Relax - Quarterly social events

Location

Hybrid working
Office - Newcastle/Gateshead Quays HQ - 3 days per week
Remote - 2 days per week
Hours

40 Hour Per Week, Flexible start (08:00-10:00) and end times (16:30 - 18:30)
Remuneration

Salary: Reflective of experience
Applications

Inclusion is central to who we are and the software we build. We know that having people from all walks of life makes us a more creative and innovative company. Our people are our business, which is why we are proud to be committed as a Disability Confident employer and a member of Inclusive Employers. We are committed to making our recruitment process as inclusive as possible. If you have any questions about accessibility or adjustments for the application or interview stage, please let us know how we can support you.

Express your interest by submitting a CV and cover letter (detailing why Recite Me and headlining your suitability) to [e-mail]