Email Marketing Manager

JR United Kingdom; Norwich; Remote; GBP 35,000 - 55,000; Full time

Job summary

Une entreprise d'affiliation basée au Royaume-Uni recherche un Email Marketing Manager pour gérer des campagnes stratégiques dans un environnement dynamique. Le candidat idéal possède une expérience approfondie de la technologie marketing par email et de l'affiliation dans le secteur iGaming, notamment avec Ontraport. Ce rôle inclut la gestion de données client, l'optimisation des campagnes et la collaboration inter-équipes pour atteindre les objectifs d'affaires.

Qualifications

• Diplôme requis en Marketing, Informatique ou domaine connexe.
• 3+ ans d'expérience en marketing digital ou informatique, dont 2 ans avec Ontraport.
• Succès prouvé dans la gestion de campagnes multi-canaux.

Responsibilities

• Gérer des campagnes email et SMS de A à Z, de la planification à l'analyse post-campagne.
• Analyser des performances pour améliorer le ROI.

Skills

Email marketing technology

Audience segmentation

Data-driven decision-making

Personalization

A/B testing

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Computer Science

Bachelor’s degree in Information Systems

Tools

Ontraport

Job description

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BettingJobs is partnering with our client, a UK-based affiliate business, as they search to find an experienced Email Marketing Manager to join their team based remotely in the UK or the South of Spain.

The ideal candidate for this role is someone who brings deep expertise in email marketing technology, audience segmentation, personalisation, and data-driven decision-making.

iGaming experience is essential, with Ontraport experience preferred.

Responsibilities

• Lead end-to-end email and SMS campaigns: From strategic planning to QA, deployment, and post-campaign analysis.
• Drive results with data: Analyze performance, identify trends, and deliver actionable insights to improve ROI.
• Optimize with segmentation and personalization: Use dynamic content, and strategic segmentation to boost engagement.
• Manage customer data: Maintain and enhance email databases and marketing automation journeys.
• Test, learn, and iterate: Use A/B testing and performance metrics to constantly refine content and tactics.
• Ensure compliance: Maintain best practices and compliance with ASA and general UK wide industry guidelines.
• Collaborate across teams: Partner with marketing, IT, sales, to align email initiatives with business goals.
• Other duties as assigned

Qualifications

• Bachelor’s degree in Marketing, Computer Science, Information Systems, or a related field required;
• 3+ years of experience in digital marketing or IT, with a minimum of 2 years hands-on experience using Ontraport
• Proven success leading multi-channel campaigns in a fast-paced, matrixed environment.
• Experience collaborating across teams and presenting to both technical and non-technical stakeholders