Email Marketing Manager

Nightcap PLC; Camden Town; On-site; GBP 50,000; Full time

Job summary

A dynamic hospitality group in Camden Town is seeking an Email Marketing Manager to oversee their email marketing strategy. This role involves driving guest engagement and retention through targeted campaigns, managing customer databases, and ensuring compliance with GDPR. The ideal candidate will have a strong background in email marketing, data-driven decision making, and excellent copywriting skills. Competitive salary with attractive perks like discounts and early pay access.

Benefits

£50,000 + Bonus

50% discount on food and drink

Early access to pay

Employee assistance program

Training and development opportunities

Vibrant working environment

Qualifications

• Hands-on experience with email marketing platforms like Mailchimp, Klaviyo, or Salesforce Marketing Cloud.
• Strong analytical skills for reporting on campaign performance and ROI.
• Knowledge of GDPR and email compliance.

Responsibilities

• Own the end-to-end email marketing strategy for all venues.
• Build and manage customer databases for targeted campaigns.
• Plan and execute engaging email campaigns and newsletters.

Skills

Email marketing strategy

Customer segmentation

Data-driven decision making

Copywriting skills

Campaign analysis

Tools

Mailchimp

Salesforce Marketing Cloud

Klaviyo

Job description

Overview

We are looking for a talented and data-driven Email Marketing Manager to lead our email strategy across the Nightcap portfolio. You\'ll be responsible for driving guest engagement, retention, and revenue through effective email campaigns and lifecycle marketing. This is a key role within the marketing team, where you\'ll work closely with brand, digital, and commercial teams to deliver engaging, on-brand communications that bring our guests back time and time again.

Responsibilities

• Own the end-to-end email marketing strategy for Nightcap\'s portfolio of venues.
• Build, segment, and manage customer databases to deliver targeted and personalised campaigns.
• Plan and execute engaging email campaigns, automations, and newsletters to support venue activity, seasonal promotions, and group initiatives.
• Analyse campaign performance, report on key metrics, and optimise for conversion and ROI.
• Ensure all campaigns are compliant with GDPR and best practice in data handling.
• Collaborate with designers and copywriters to ensure creative and messaging are compelling and aligned with brand tone.
• Introduce A/B testing, dynamic content, and best practice in automation to continually improve engagement.
• Partner with commercial and operations teams to drive footfall, bookings, and spend per head through tailored email journeys.
• Monitor industry trends and competitor activity to keep Nightcap ahead of the curve.
• Proven experience in email marketing, ideally within hospitality, retail, or consumer brands.

Qualifications

• Hands-on experience with email marketing platforms (e.g., Mailchimp, Klaviyo, Salesforce Marketing Cloud, or similar).
• Strong understanding of CRM, customer segmentation, and data-driven marketing.
• Analytical mindset with experience reporting on performance and ROI.
• Creative thinker with excellent attention to detail and copywriting skills.
• Knowledge of GDPR and email compliance.
• A proactive, self-motivated approach with the ability to manage multiple campaigns at once.
• Passion for hospitality and creating memorable guest experiences.

About Nightcap

Nightcap is the hospitality group with a difference — we own and operate some of the UK\'s most exciting late-night bars and venues. We are passionate about creating unforgettable nights out for our guests and are continually expanding our portfolio and capabilities.

Benefits

• £50,000 + Bonus
• An amazing 50% discount on food and drink across all our venues
• Deals and discounts through our discount portal
• Early access to your pay through Wagestream
• 4 x salary life assurance
• Access to our Employee Assistance Program (EAP) for mental health, well-being, and financial support
• Training and development opportunities
• A fun, vibrant working environment with a fantastic team and regular events