Email Marketing Lead — Data-Driven Campaigns

University of Cambridge; Cambridge; Hybrid; GBP 30,000 - 45,000; Full time

Benefits offered by this job

36 days annual leave including Bank Holidays

Defined benefits pension schemes

Flexible working options

Family-friendly initiatives

Career and professional development opportunities

Support for health & mental wellbeing

Discounts on shopping

Public transport season ticket loans

Job summary

The University of Cambridge is seeking an Email Coordinator to deliver a strategic, data-driven email communications program. This pivotal role within the External Engagement Division involves collaborating across teams to engage and convert prospective learners through personalized email campaigns.

Responsibilities include planning targeted campaigns, using CRM systems, analyzing performance, and ensuring compliance with GDPR standards. The position offers a hybrid working model, with time spent at Madingley Hall and remote work options available.

Qualifications

• Experience planning and delivering email marketing campaigns.
• Familiarity with CRM systems and audience segmentation.
• Strong analytical mindset to translate data into insights.

Responsibilities

• Plan and deliver targeted email campaigns.
• Collaborate with marketing for audience-focused content.
• Analyse campaign performance for optimization.

Skills

Email marketing

CRM systems (Salesforce/Comm Planner)

Copywriting

Data analysis

Organizational skills

Education

Degree or equivalent professional experience

Job description

The University of Cambridge is seeking an Email Coordinator to deliver a strategic, data-driven email communications program. This pivotal role within the External Engagement Division involves collaborating across teams to engage and convert prospective learners through personalized email campaigns.

Responsibilities include planning targeted campaigns, using CRM systems, analyzing performance, and ensuring compliance with GDPR standards. The position offers a hybrid working model, with time spent at Madingley Hall and remote work options available.