Email Marketing Executive

The CFO Centre UK; Swindon; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading company in the finance sector is seeking an Email Marketing Executive to shape and execute email and LinkedIn outreach strategies. This role demands a proactive individual with proven B2B email marketing experience to drive lead generation within a dynamic team focused on business objectives.

Benefits

25 Days Annual Leave Entitlement

Pension Contributions

Hybrid working – 2 days from home, 3 days in office

Qualifications

• Proven expertise in B2B email marketing with successful campaign execution.
• Thrives in fast-paced environments with a track record of meeting KPIs.
• Exceptional organisational skills to manage multiple priorities.

Responsibilities

• Develop and deliver targeted email marketing strategies.
• Monitor key performance metrics and provide actionable insights.
• Lead and manage LinkedIn outreach program to generate leads.

Skills

B2B email marketing

Data-driven mindset

Organisational skills

Communication skills

Job description

As an EmailMarketing Executive, you will play a key role in shaping and executing our email and LinkedIn outreach strategies to drive lead generation and support broader business objectives.

To succeed in this role, you’ll bring proven B2B experience in email and LinkedIn marketing, along with a data-driven, test-and-learn mindset that ensures your plans align with our overarching UK marketing and business strategy.

This is a dynamic and fast-paced position within a high-growth environment, requiring strong communication, exceptional organisational skills, and a proactive sense of ownership.

Responsibilities:

You will report into the to the CRM & Data Manager and will have the following key responsibilities:

• Develop and deliver targeted email marketing strategies that align with the broader marketing plan,driving demand among prospects and engaging existing customers to support acquisition, cross-sell, and retention goals.
• Plan and execute email campaigns across the full customer lifecycle, ensuring consistent and impactful communication at every stage.
• Lead and manage our LinkedIn outreach program, generating high-quality leads and nurturing relationships with prospects.
• Oversee relationships with external partners, including service providers and agencies, to ensure seamless collaboration and high-quality output.
• Monitor key performance metrics,such as engagement rates, open rates, and click-throughs, and provide actionable insights to enhance campaign effectiveness.
• Support the wider marketing team with ad-hoc projects, contributing to a collaborative and agile working environment.
• Provide day-to-day support and coordination for administrative contractors, ensuring smooth operations and task completion.

KPIs:

• Quantity and quality of marketing-qualified leads (MQLs) generated through email and LinkedIn outreach, with a focus on lead conversion potential and alignment with target audience profiles.
• Timely and consistent execution of email and LinkedIn marketing activities, ensuring alignment with campaign calendars, messaging strategy, and performance benchmarks.
  

Skills & Knowledge:

• Proven expertise in B2B email marketing, with hands-on experience driving successful campaigns and lead generation.
• Thrives in fast-paced, high-growth environments, with a strong track record of delivering results across the responsibilities outlined.
• Commercially driven and self-motivated, with a history of consistently meeting or exceeding key performance indicators (KPIs).
• Exceptional organisational skills, with the ability to manage multiple priorities and deadlines efficiently.
• Independent and solution-oriented, capable of taking initiative while also being a collaborative and dependable team player.
• Excellent communication and interpersonal skills, with the ability to build strong relationships across teams and stakeholders.
• Versatile and action-oriented, comfortable contributing to strategic marketing discussions, managing operational execution, and rolling up your sleeves to get things done at every level.
• 25 Days Annual Leave Entitlement
• Pension Contributions
• Hybrid working – 2 days working from home, 3 days in our office in Swindon

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Created on 02/07/2025 by TN United Kingdom