Email Marketing Executive

EWS Group; Birmingham; Remote; GBP 30,000 - 40,000; Full time

Job summary

A leading UK education solutions provider is searching for an Email Marketing Executive to manage impactful email automation. You will create, refine, and analyze workflows to generate quality leads. Applicants should have over 2 years of experience in email marketing and automation, with a strong grasp of data analytics and collaboration skills. This remote role offers an engaging environment focused on creativity and results.

Benefits

Excellent benefits

Flexible working environment

Monthly team meetings

Qualifications

• 2+ years of hands-on experience in email marketing and automation.
• Strong understanding of email funnel strategy and lead nurturing.
• Experience with website tracking and lead capture integrations.

Responsibilities

• Build and manage advanced email automation workflows.
• Collaborate with sales and marketing teams to identify automation opportunities.
• Monitor and report on email automation performance.

Skills

Email marketing and automation

Data analysis

Content creation

Collaboration

Attention to detail

Tools

Salesforce

Act-On

Google Analytics

Job description

Email Marketing Executive page is loaded

Email Marketing Executive

Apply locations Remote - UK Birmingham - West Midlands - UK time type Full time posted on Posted 30+ Days Ago job requisition id R44515

Email Marketing Executive page is loaded

Email Marketing Executive

Apply locations Remote - UK Birmingham - West Midlands - UK time type Full time posted on Posted 30+ Days Ago job requisition id R44515

Job Details:

Email Marketing Executive - CRB Cunninghams UK

About the role

We’re looking for a skilled and driven Email Marketing Executive who’s passionate about building impactful, data-driven email automation that generates real results. You’ll be the go-to person for all things email automation — from creating and managing workflows to analysing and improving key performance stats. Your primary goal will be to increase the number of marketing-qualified leads and the value of sales opportunities across the business.

The successful candidate will join the industry-leading providers of cashless catering, identity management, and online payment systems to over 3,300 UK education establishments. The Email Marketing Executive will be passionate about creating compelling content that promotes our brand, products, and services whilst cementing our market-leading position within our industry. The successful candidate will be good at managing their time whilst working on a range of compelling messages, creating workflows, and assisting in executing successful lead-generating campaigns, with a keen eye for design and complete respect for deadlines. It is important that the candidate can work well within the team and independently, reporting directly to the Marketing Manager.

Key responsibilities:

• Build and manage advanced email automation workflows across the customer lifecycle, including lead nurturing, onboarding, re-engagement, upsell and retention journeys.

• Collaborate with the wider marketing and sales teams to identify automation opportunities across different customer touchpoints.

• Monitor and report on email automation performance – open rates, click-through rates, conversions, and other key KPIs – with clear insights and actions to improve results.

• Proactively develop and test new email strategies to drive higher lead generation and increase the value of opportunities.

• Integrate email automation with website activity to deliver real-time, behaviour-based campaigns and personalised experiences.

• Maintain and improve data integrity within the CRM (Salesforce) – including identifying data issues, cleansing records, and ensuring high-quality contact data is used in email communications.

• Own the relationship between the website, CRM, and email platform, ensuring seamless tracking, lead capture, and campaign delivery.

• Assist with regular audits of contact data and segmentation strategies to improve targeting and campaign effectiveness.

• Stay up to date with email marketing best practices, tools, and compliance requirements.

• Support wider marketing campaigns and initiatives as needed — including campaign planning, content coordination, landing pages, or other digital activities — to ensure cohesive execution and performance across channels.

Essential Skills:

• 2+ years of hands-on experience in email marketing and automation, preferably using platforms like Act-On or similar – i.e. HubSpot, Pardot, Marketo, etc.

• Strong understanding of email funnel strategy and lead nurturing.

• Solid grasp of website tracking, including cookies, form tracking, lead capture integrations, and how they can power automation.

• Experience with Salesforce CRM – managing campaigns, data, and contact records.

• Proficient in reporting and analytics, able to turn data into clear insights and actionable strategies.

• Self-starter with strong attention to detail and ownership mindset.

Highly Desirable Skills:

• Experience with HTML/CSS for email design tweaks

• Knowledge of SEO or content marketing strategies

• Familiarity with tools like Google Analytics or GA4

• Marketing experience in the Education Sector

Successful candidates will have a proactive, optimistic, “can do”, solutions-driven, approach that is both pragmatic and commercially viable. They will be an excellent team player with strong demonstrable evidence of influencing and the ability to forge strong internal and external working relationships.

Salary will be commensurate with experience and job responsibilities. We offer excellent benefits.

The role is remote-based, but the successful candidate will be expected to visit our office for monthly team meetings and quarterly company town hall meetings.

Only candidates who are eligible to live and work in the UK need apply.

Business Unit

CRB Cunninghams

Scheduled Weekly Hours:

37.5

Number of Openings Available:

1

Worker Type:

Regular

Company Site:

http://www.crbcunninghams.co.uk

More About Jonas Software:

Jonas Software is the leading provider of enterprise management software solutions to the Country and Golf Clubs, Foodservice, Construction, Fitness & Sports, Attractions, Salon & Spa, Education, Radiology/Laboratory Information Systems, and Product Licensing industries. Within these vertical markets, Jonas is made up of over 65 distinct brands, which are respected and leaders within their own domain.

Jonas’ vision is to be the branded global leader across the aforementioned vertical markets and to be recognized by customers and respective industry stakeholders as the trusted provider of ‘Software for Life’ and as an ambassador for technology, product innovation, quality, and customer service.

Jonas Software is the valued technology partner of over 60,000 customers worldwide in more than 30 countries. Jonas employs over 2,000 skilled individuals consisting of a cross-section of industry experts and technology professionals. Jonas is headquartered in Canada and also operates offices throughout North America, the United Kingdom, Europe, Australia New Zealand and Africa. Jonas is a 100% owned subsidiary of Constellation Software Inc., headquartered in Toronto and traded on the S&P/TSX 60.

Is This You ?

About Us

CRB Cunninghams are the only UK provider with their own identity management, cashless catering, and online payment solutions, supported by a national service and support team. Our education solutions are used in over 2,400 schools across the UK to help them run efficient and effective meal and nutritional programs as well as providing a cashless solution to aid in the payment of those items, to help reduce the use of cash and the issues associated with it.

Mission Statement & Core Values

To build market share and create value by rigorous management characterised by the adoption of best practice, informed decision-making, and the continuous development and efficient deployment of our most valuable resource – people.

CRB is an Equal Opportunity Employer.

If you need special arrangements for a disability at any stage of the application process or want more information on our Equal Opportunities Policy, please contract HR at [e-mail] or call 01491 201010

CRB is part of a CSI group of companies.