Email Marketing Coordinator (6-month Fixed Term Contract)

Disneyland Hong Kong; London; On-site; GBP 25,000 - 45,000; Full time

Job description

Are you passionate about creating magical experiences through email marketing? As an Email Marketing Coordinator at Disney, you'll play a pivotal role in the Disney Store email campaign production process across 6+ markets. You'll build engaging emails using Salesforce content builder, manage the transfer of creative assets, and oversee translations to ensure every campaign is a success. Collaborate with wider teams to meet specifications and timelines, work closely with the Email Supervisor on various projects, and partner with creative teams and central marketing functions for seamless campaign launches. You'll also execute A/B and multivariate tests to boost engagement and stay ahead of industry trends. If you're ready to bring your creativity and expertise to a world-renowned brand, we want to hear from you!

This is a 6-month fixed term contract role, based out of the London office in Hammersmith, 4 days a week.

What You Will You Do

• Responsible for operating the email production process within Salesforce Marketing Cloud content builder & assisting in production processes outside of this (i.e. with assistance from agency teams).
• Assist the wider team where necessary with content strategy planning, creative strategy & delivery, test and learn activations, campaign targeting, campaign data selections, performance reporting & agency support.
• Responsible for creating basic build emails within templates in Content Builder (Salesforce Marketing Cloud functionality). The Co-ordinator will create multiple email campaigns per month (x6 markets) with knowledge of HTML preferred but not essential (ideally willing to learn).
• Daily usage of the JIRA project management platform, liaison with central CRM teams, working with the HTML build agency, communication with wider Disney Store team including creative, trading, planning & wider marketing functions.
• Assist with the campaign planning process and communication calendar.
• Ensure that email briefs from local markets are completed correctly with full details on data selections and targeting in line with best practice.
• Assist in reviewing campaign performance, including results of A/B testing.
• Works closely with colleagues across the business and markets to improve performance, share results and consider innovative new approaches to ways of working.
• Champion continuous improvement of email process against benchmarks to drive performance.

Required Qualifications & Skills

• Previous digital marketing experience preferable
• Passion to learn email best practices, methodologies, techniques and tools
• Computer literate: working knowledge of Microsoft Word, Excel and PowerPoint is essential
• Self-starter with strong organisational skills
• Ability to respond promptly and professionally to business requests or inquiries, seeking guidance as appropriate.
• Demonstrable expertise in project management with the ability to keep on top of a busy workload
• Skilled in working with different internal teams and senior stakeholders

The Perks

• 25 days annual leave
• Private medical insurance & dental care
• Free Park Entry: the opportunity to enter any of our parks with your family and friends for free
• Disney Discounts: entitled to discounts on designated Disney products, resort F&B and ticketing
• Excellent parental and guardian leave
• Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.