Email Marketing Coordinator

Donkey Sanctuary; Exeter; Hybrid; GBP 31,000; Full time

Job summary

Join a leading animal welfare charity as an Email Marketing Coordinator in a dynamic role focused on driving engagement through innovative email campaigns. This full-time, remote position requires strong skills in email marketing, project management, and content creation, making a meaningful impact on the charity's outreach and supporter engagement.

Benefits

Competitive pension

Life assurance 2 x annual salary

Healthshield

31 days holiday, rising to 34 with service

Wellbeing team

Recorded Pilates and Yoga classes

Long service awards

Free parking

Subsidised restaurant and shop

Qualifications

• Experience managing email send platforms and reporting email success metrics.
• Excellent written English with good copywriting skills for web.
• Solid project management skills to manage multiple projects effectively.

Responsibilities

• Spearhead creation and implementation of email campaigns to boost engagement.
• Manage the email marketing program including drafting and building campaigns.
• Enhance and optimize the email strategy to increase brand awareness.

Skills

Email Marketing Best Practices

Segmentation

Copywriting

Project Management

Education

Degree level education or equivalent experience

Tools

Email Marketing Platforms

Automation Tools

Job description

Email Marketing Coordinator

These are exciting times for the charity and we now have an excellent opportunity for a proactive and professional Email Marketing Coordinator with outstanding organisational and interpersonal skills and a strong customer service ethic, to join the busy Digital Team.

The is a remote working role on a 12 month fixed term contract.

Position: Email Marketing Coordinator

Location: Remote (The working pattern for this role will combine onsite and home working, with onsite attendance currently anticipated to be 1 day per month)

Hours: Full-time, 35 hours per week, 08.30-16.30, Monday - Friday

Salary: GBP30,268

Contract: 12-month fixed term contract starting on 1 September 2025

Closing Date: Sunday 20 July 2025. However, we reserve the right to close this role early if a suitable candidate is found.

About the Role

As Email Marketing Coordinator, you will spearhead the creation and implementation of innovative email marketing campaigns that boost engagement and drive conversions. In this vital and rewarding role you will be responsible for the end-to-end email marketing process from campaign planning, content development, A/B testing, list management, automation, personalisation, performance tracking and reporting.

Your principal duties and responsibilities will include:

• Leading the enhancement and optimisation of the email strategy to boost engagement, increase brand awareness, and drive revenue.
• Simplifying and improving email production processes to boost efficiency across key teams, especially in fundraising and commercial.
• Collaborating with colleagues to create personalised campaign journeys that enhance supporter engagement and lifetime value and to ensure the proper and accurate segmentation of supporter data for all campaigns.
• Collaborating with the Digital Development Manager to design, implement, and analyse campaigns, using a test-and-learn approach to continuously optimise performance and enhance engagement.
• Managing the email welcome journey for e-news sign ups, and support on the development of other supporter journeys for a range of audiences across the team.
• Day-to-day management of the email-marketing programme, including drafting, building and managing campaigns and automations, and managing audiences.
• Working with colleagues and draw on existing data to develop insights and understanding about supporters, and using this information to develop content which is engaging, informative, and meets supporters needs.

About You

We are looking for someone who is educated to degree level or has the equivalent in experience.

You will also have:

• Experience of managing email send platforms, including building customer journeys and reporting email success metrics, and strong understanding of email marketing platforms and automation tools.
• Expertise in email marketing best practices, including segmentation, deliverability, and optimisation strategies.
• Experience in supporter stewardship communications and journey planning to enhance engagement and maximise lifetime value.
• Excellent written English with experience writing for the web with good copywriting skills and editorial capability able to manage the content lifecycle, with a keen sense of brand awareness.
• Excellent consultancy skills, translating digital terminology and processes into clear and concise language to a variety of stakeholders.
• Solid project management skills able to organise and manage multiple projects whilst dealing with a number of conflicting demands and timescales.

Benefits include

• Competitive pension.
• Life assurance 2 x annual salary.
• Healthshield.
• 31 days holiday (including Bank holidays), rising to 34 will each full year of service.
• Wellbeing team.
• Recorded Pilates and Yoga classes.
• Long service awards.
• Healthshield plan
• Free parking.
• Subsidised restaurant and shop.

About the Organisation

The sanctuary is one of the UK s largest international animal welfare charities, currently supporting projects in over 35 countries worldwide, working for a world where donkeys and mules live free from suffering and their contribution to humanity is fully valued.

The Charity is a Disability Confident Employer, committed to safeguarding and promoting the welfare of vulnerable people (children and adults) and expects all staff and volunteers to undertake this commitment. Applicants will be subject to safer recruitment processes, including an application for a Disclosure and Barring Service (DBS) check where required for the post.

You may also have experience in areas such as Email Marketing Coordinator, Marketing Coordinator, Marketing and Communications Coordinator, Digital Coordinator, Digital Marketing Coordinator, Email Marketing Assistant, Marketing Assistant, Marketing and Communications Assistant, Digital Assistant, Digital Marketing Assistant.

PLEASE NOTE: This role is being advertised by NFP People on behalf of the organisation