Email Designer

Expedia, Inc.; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading company in the travel industry is seeking an experienced Email Designer to join their Global Marketing Communications team. The role involves creating engaging email campaigns and maintaining brand identity across multiple platforms. Candidates should have a strong portfolio demonstrating expertise in email design and a deep understanding of best practices in email marketing.

Benefits

Full benefits package

Exciting travel perks

Generous time-off

Parental leave

Flexible work model

Career development resources

Qualifications

• 4+ years experience in Email Design.
• Strong understanding of brand identity across email communications.
• Proven track record of designing successful email campaigns.

Responsibilities

• Design and develop email campaigns that drive conversions.
• Maintain brand identity across email communications.
• Collaborate with cross-functional teams to present email designs.

Skills

Email Design Expertise

Creative and Strategic Thinking

Collaboration and Communication

Education

Bachelor's or Master's in Design, Marketing, or related field

Tools

Figma

Adobe Creative Suite

HTML/CSS

Job description

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success.

Why Join Us?

To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win.

We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.

Email Designer

Expedia Group’s Global Marketing Communications team is dedicated to developing effective global marketing across our brands. Within this organization, the Brand Marketing team is Expedia Group’s centre of creative excellence. responsible for developing high-impact and culturally relevant creative for consumer content.

We are looking for an experienced Email Designer to join our studio team. In this role, you will work in a truly customer-focused organization and bring creativity, critical-thinking and attention to detail to our email communications across Expedia, Hotels.com and Vrbo.

Experience and Qualifications

• Email Design Expertise:
  • A strong understanding of brand identity and how to maintain it across email communications. Portfolio should demonstrate this proficiency in applying global Brand Design Systems/Brand Identities across Email output.
  • Proven track record of designing and developing successful email campaigns.
  • Experience creating email templates and style guides.
  • Experience with developing and editing high-volumes of module and email assets.
  • Deep understanding and experienced in executing against email design best practices, including responsive design, accessibility, and deliverability.
  • Must have UX email experience, including experience in building/editing a components and modules library.
  • Experience A/B testing email designs, interpreting the data to optimize performance.
  • Knowledge of email marketing regulations (e.g., GDPR, CAN-SPAM).

• Technical Skills: Proficiency in design software;
  • Figma (required)
  • Adobe Creative Suite (required)
  • Proficiency in email marketing platforms (e.g., Mailchimp, Salesforce Marketing Cloud, Marketo) and HTML/CSS. preferred but not essential.

• CRM Knowledge:
  • Familiarity with CRM systems (e.g., Salesforce, HubSpot) and their integration with email marketing platforms preferred but not essential.
  • Understanding of customer segmentation and lifecycle marketing.
  • Experience using data to personalize email content and improve campaign effectiveness. Knowledge of dynamic content and personalization techniques.
  • Knowledge of web design principles and technologies.

• Creative and Strategic Thinking:
  • Ability to translate marketing objectives into engaging email designs that drive conversions.
  • Strong conceptual skills and a passion for creating visually appealing and effective email campaigns.
  • Experience developing email strategies that align with overall marketing goals.

• Collaboration and Communication:
  • Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams.
  • Experience presenting email designs to stakeholders, in a confident and articulate manner.
  • Familiarity with project management tools.
  • Highly-organized. Can work flexibly and fluidly, build trust with others, see the big picture while keeping an eye on every detail, and not be fazed by working in a high pressure environment
• Education
  • Bachelor's or Master's in Design, Marketing, or a related field, or equivalent experience
  • 4+ years experience in Email Design

Accommodation requests

If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.

We are proud to be named as a Best Place to Work on Glassdoor in 2024 and be recognized for award-winning culture by organizations like Forbes, TIME, Disability:IN, and others.

Expedia Group's family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises. 2024 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. CST: 2029030-50

Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals with whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs .

Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age.