Email & CRM Marketing Lead

IWG plc; London; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

IWG, a leader in flexible working, seeks an Email & CRM Marketing Lead to drive global email marketing strategies across various brands. This high-impact role requires extensive experience in email marketing and data-driven optimization to ensure effective campaign performance and ROI.

Qualifications

• 5+ years of experience in email marketing and CRM.
• Proven success managing large-scale email programs.
• Strong understanding of email best practices and GDPR compliance.

Responsibilities

• Plan and execute email and CRM strategies across global markets.
• Own and evolve the email marketing program to maximize ROI.
• Track and analyze performance across live markets.

Skills

Email Marketing

CRM

Data Analysis

Tools

Salesforce Marketing Cloud

HubSpot

Job description

Email & CRM Marketing Lead

Location- UK or other part of Europe, flexible

Role Overview

IWG is looking for a strategic and hands-on Email & CRM Marketing Lead to own and scale our global email marketing strategy across multiple brands and regions. This is a high-impact role for an experienced marketer who thrives in a fast-paced, data-driven environment and has a passion for delivering results through effective lifecycle and segmentation strategies. Management of 1 or 2 programme executes.

IWG operates at a global scale and is firmly established in key markets. Our goal is to enhance our centralized email strategy while expanding and localizing campaigns across 120+ territories. In this role, you will play a critical part in ensuring our email marketing efforts are optimized to drive high reach, strong open and click-through rates, increased enquiries, website traffic, and measurable ROI—both globally and locally—within a structured and scalable framework.

Key Responsibilities

Lead Global & Local Email Strategy

• Plan and execute email and CRM strategies across the full customer journey, audience segments, and global markets
• Manage complex, multi-brand campaigns with a focus on scalability, personalization, and localization
• Collaborate cross-functionally to deliver engaging, personalized email campaigns that drive awareness, engagement, leads, and conversions
• Continuously optimize performance through A/B testing, performance analytics, and data-driven improvements

Drive Growth & ROI

• Own and evolve the email marketing program to maximize ROI and contribute to business growth
• Monitor and analyze performance across live markets, ensuring campaigns are on track to meet monthly and long-term targets
• Track key performance indicators (KPIs) including open rates, click-through rates, conversion, and revenue impact
• Partner with commercial, data, and product teams to ensure email marketing is aligned with broader business objectives

Develop Local Engagement Channels

• Build and manage a high-performing platform for newsletters, community storytelling, and local content sharing
• Support local teams in executing effective regional email strategies within a centralized framework
• Demonstrate and communicate the strategic value of email marketing across the organization

Qualifications

• 5+ years of experience in email marketing and CRM, ideally in a B2B or multi-brand environment including team management
• Proven success managing large-scale email programs and customer journeys
• Strong understanding of email best practices, deliverability, segmentation, and compliance (e.g. GDPR)
• Comfortable working with data tools, ESPs, and marketing automation platforms (e.g. Salesforce Marketing Cloud, HubSpot, etc.)
• A strategic thinker with a hands-on approach and excellent attention to detail
• Ability to thrive in a global, fast-moving, and matrixed organization

About the company

IWG has been at the forefront of flexible working for over 35 years. With nearly 4,000 locations around the globe, spanning brands including Regus, Spaces, Signature and HQ, we have made it possible for businesses of all sizes to make the transition to hybrid working, empowering employees to work wherever and whenever is most convenient.

We help more than 8 million people and their businesses to work more productively, supported by a choice of professional, inspiring and collaborative workspaces, communities and services.

As the world’s leading provider of hybrid work solutions, with four times the number of locations compared to its nearest competitor, IWG is already working with over 80% of the Fortune 500 and counts businesses including Amazon, Netflix, EY and Uber amongst its customers.

Companies of all sizes are shifting to flexible working to lower costs, improve employee retention and lower their carbon emissions. The flexible workspace is expected to grow by 600% by 2023, when 30% of all office space will be hybrid. We are growing our network faster than ever to keep up with demand from customers as we work towards our goal of reaching 30,000 centres.

Carbon Neutral Workplaces

IWG’s purpose of helping everyone have a great day at work, while protecting people and the planet is at the heart of everything we do. We are proud to supply all of our customers worldwide with carbon neutral workplaces, and we have a strong climate action plan in place to help us achieve our objective of Net Zero emissions by 2040.

Leading Employer Award
IWG is proud to be the recipient of a Leading Employer Award in both 2022 and 2023. Awarded exclusively to the top 1% of employers, the accolade is testament to our diverse global workforce and the role everyone plays in bringing our purpose, culture and values to life, every single day.

Join us at https://careers.iwgplc.com/home

• IWG Marketing Email Programme Lead June25.pdf