Email & Copy Marketing Manager

InvestIN; London; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A dynamic educational start-up in London seeks a Marketing Associate to create engaging content and manage email campaigns targeting students, parents, and teachers. You will be involved in content creation, lead generation, and the smooth delivery of summer programmes, benefiting from a collaborative work environment and opportunities for professional development.

Benefits

25 days paid holiday

Private healthcare scheme

Sabbatical after three years

Opportunities for development

Qualifications

• Some previous experience in marketing or a related role.
• Desirable: previous experience with email platforms.
• Desirable: Previous experience working in the education sector.

Responsibilities

• Write high-quality, persuasive copy for various materials.
• Plan and execute email campaigns, including performance tracking.
• Contribute to the wider content strategy across channels.

Skills

Outstanding written communication

Attention to detail

Eager to learn

Creative mindset

Problem-solving

Tools

Klaviyo

Mailchimp

HubSpot

Job description

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InvestIN Education is a dynamic, educational start-up that provides inspirational career experience programmes for school students, across 15+ different industries. Founded in 2012, InvestIN's mission is to bridge the gap between school and the workplace, in order to help students choose the right career and maximise their potential. InvestIN creates the 'ultimate work experience' through a combination of interactive simulations, company visits, seminars, networking sessions and career coaching, led by highly accomplished industry professionals. We have had over 60,000 students walk through our doors, from 100+ countries and 4,000+ schools.

Marketing Associate

About the role

As the Marketing Manager, your primary responsibility will be to create high-quality written content and deliver effective email campaigns that engage our key target audiences: students, parents and teachers. You will play a central role in shaping our communications across email, blog, website and print materials, helping to strengthen InvestIN's brand and grow our reach.

Reporting to the marketing lead and working closely with colleagues across the team, you will upskill in content and email marketing strategy and campaign delivery, including the use of email platforms such as Klaviyo. During the summer, you will have the opportunity to support with the delivery of our summer programmes, ensuring a high-quality experience for students.

You will be a strong communicator with great attention to detail and a proactive attitude, an eagerness to learn, take ownership of your work and contribute meaningfully to a fast-paced and collaborative team.

As a Marketing Manager at InvestIN, you can expect to get involved in a variety of marketing functions, including copywriting, content creation, account management, asset organisation, collateral distribution, creative strategy and more. Your key responsibilities will be to:

• Write high-quality, personable and persuasive copy for emails, blogs, website and print materials
• Play a leading role in the planning and execution of email campaigns, including audience segmentation, scheduling and performance tracking
• Help manage automated email flows using email marketing platforms such as Klaviyo
• Contribute to the wider content strategy, ensuring consistency of tone and messaging across channels
• Work with the wider team to develop lead generation campaigns by producing guides, quizzes and resources that support outreach and attract new interest in our programmes
• Support the smooth delivery of our summer season, by leading on the delivery of one of our career summer programmes
• Assist with the execution of webinars and live events

About You:

• Outstanding written communication, proofreading and editing skills
• Excellent attention to detail
• Eager to learn and proactive in getting things done
• Creative mindset with a knack for problem-solving
• Ambitious and driven to learn new skills, including marketing theory, software and tools
• Strong self-starter with an entrepreneurial approach to your work
• Some previous experience in marketing or a related role in copywriting, editing and proofreading
• Desirable: previous experience with email platforms like Klaviyo, Mailchimp or HubSpot.
• Desirable: Previous experience presenting and public speaking skills
• Desirable: Previous experience working in the education sector or directly in a school
• 25 days paid holiday per year (plus bank holidays)
• Being part of a dynamic, growing company with various cultural initiatives including regular socials
• 2 hours to take off at your choosing every week ('unplugged')
• Access to our private healthcare scheme
• Sabbatical of three months unpaid leave after three years' service
• Opportunities for development, with termly appraisals, feedback and dedicated learning & development training

The Details:

• Contract type: Permanent full-time
• Working schedule: 9am - 5pm (flexi-hours), Monday - Friday. Some weekend work may be required, but you will know dates for this well in advance, and be given time off in lieu during the weekdays.
• Working Location: Hybrid working with 2 days in the office and 3 days from home. Our offices are based in Victoria.

Application Process

• Applications will close at 9am on Friday 5th September. We will respond to your application once we close applications.
• Interviews will take place week commencing 8th and 15th of September. You will receive interview tasks to prepare in advance.

InvestIN's Cultural Values

Experience is Truth:

We believe that to learn is to experience. Our mission is to deliver professional experiences to young people that they would otherwise consider a far-flung fantasy. This 'experiential learning' appeals to all the senses and requires live in-person interaction; providing a welcome counterpoint to the restrictive and atomised environment of cyberspace.

Empowerment and Ownership:

We treat all of our students as young professionals, not simply older schoolchildren. InvestIN empowers students by thrusting them into a whirlwind of professional-life simulation, and asking them to stand up and be counted. Along with that empowerment comes the valuable lessons of responsibility. Students are expected to take ownership of their careers immediately, as we give them detailed advice about how to plant the seeds for a successful future; starting now.

Action and Urgency:

InvestIN believes that success requires both action and urgency. We have been able to grow at an exponential rate because we move ideas quickly into tangible steps forward and we execute them. InvestIN's students refuse to be left behind and want to be able to cut through abstract procrastination; becoming empowered to act with decisiveness and urgency.

Ambition:

InvestIN is a fervent supporter of determined ambition. We believe that young people - and whole organisations - must continue to 'think big' in order to achieve their potential. We therefore coach our students to believe that there are no limits to their career ambitions, and give them the tools they need to thrive.

Imagination:

InvestIN is not an ordinary organisation. We create interactive simulations of professional life, which requires a commitment to using our imagination to deliver extraordinary experiences for our students. At the same time, we encourage our students to imagine themselves as young professionals now, not at some distant point in the future. We have discovered that tomorrow's achievements are born from today's visualisation.

Integrity:

At InvestIN, we understand the great responsibility that we take on in coaching students. Sometimes the simplest sentence or action can have a lasting impact on a young person's life. We insist on running our operation with the highest level of integrity: from promoting the value of hard work and satisfaction over shortcuts and monetary rewards, to constantly looking at ways to reduce our carbon footprint.

Safer Recruitment, Safeguarding and EDI statement

InvestIN is committed to safeguarding and promoting the welfare of children and young people and expects all staff, seasonal workers, and external professionals to share this commitment.

InvestIN are committed to making our recruitment processes as inclusive as possible for everyone. We are committed to promoting equality and diversity and developing a culture that values difference, recognising that employees from a variety of backgrounds bring important and positive contributions to InvestIN's culture.

InvestIN are a disability confident employer.

This post is exempted under the Rehabilitation of Offenders Act 1974 and as such appointment to work with InvestIN will be conditional upon the receipt of a satisfactory response to a check of Police records via the Disclosure and Barring Service (DBS). The Disclosure and barring Service helps employers make safer recruitment decisions and prevent unsuitable candidates gaining access to minors or vulnerable adults.

Open Source Searching Guidance

InvestIN are committed to ensuring that we follow and implement legislation and advisories as set out in the KCSIE 2022 framework. Please see the below statement extracted from Harrison Clark Rickerbys Solicitors (HCR Law - https://www.hcrlaw.com/blog/kcsie-2022-safer-recruitment-the-use-of-online-searches-an-update/ ) regarding the updates within the KCSIE 2022 framework relating to open source searching as part of the safer recruitment process.

KCSIE 2022 states:

"... as part of the shortlisting process, schools and colleges should consider carrying out an online search as part of their due diligence on... shortlisted candidates. This may help identify any incidents or issues that have happened, and are publicly available online, which the school or college might want to explore with the applicant at interview." (para 220, KCSIE 2022).On the face of it, this new requirement seems relatively straightforward; however, no further guidance is set out within KCSIE, and schools will undoubtedly have questions about online searches from a practical, legal, and regulatory perspective. This note addresses those key questions.