Elite Coach Educator

Football Association of Wales; Wales; On-site; GBP 30,000 - 38,000; Full time

Job summary

A national football governing body is seeking a skilled Coordinator to manage the UEFA B Licence programme across Wales, ensuring compliance with UEFA standards. The ideal candidate will have a UEFA A Licence, strong coaching background, and experience in educational settings. The role involves mentoring and supporting coach educators while developing high-quality training content, contributing to regional coaching initiatives. This full-time position offers a salary range of £30,000 - £38,000.

Qualifications

• In-depth knowledge of coach education in Wales, especially the UEFA B Licence.
• Experience managing people and teams.
• Minimum of 3 years coaching experience.

Responsibilities

• Coordinate UEFA B Licence programme delivery.
• Develop CPD content for coaches.
• Lead elite coach education in Universities.

Skills

Outstanding interpersonal skills

Experienced coach educator

Excellent communication skills

Strong project management

Motivated and committed

Education

UEFA A Licence

Degree level education

Job description

Overview

Purpose of Role: To coordinate and deliver the UEFA B Licence programme, ensuring full compliance with UEFA Coaching Convention standards. The role includes course management, content development, assessments, mentoring, and leading elite coach-education at Universities. It also supports recruitment and development of coach educators, creates CPD opportunities through Coach Cymru and in-person workshops, and contributes to regional coaching initiatives.

Key Areas of Accountability/Responsibilities

• Coordinate and support the delivery of the UEFA B Licence programme.
• Ensure alignment with the UEFA Coaching Convention, maintaining consistency and compliance with UEFA standards and criteria.
• Contribute to the design and development of course content for the UEFA B Licence.
• Serve as Technical Lead for elite coach-education courses at Universities, including responsibility for content, mentoring, and quality assurance.
• Develop high-quality Elite CPD (Continuous Professional Development) content for delivery via the Coach Cymru platform.
• Support the recruitment, development, and training of coach educators operating at UEFA B Licence level.
• Deliver modules and content as part of the UEFA A Licence programme.
• Provide one-to-one mentoring for students enrolled on the UEFA A Licence.
• Assist in the delivery of the ‘Coaching Her Forward’ mentorship programme.
• Act as an active member of the regional Football Hub, contributing to regional development initiatives.
• Plan and deliver in-person CPD workshops for coaches working within Academy football and Tiers 1 – 3 of the domestic game.
• Support the FAW Player Development Programme as and when required.

Personal Specifications

Qualifications and Experience

• UEFA A Licence holder.
• Accredited Level 3 Coach Educator.
• Educated to degree level.
• In-depth knowledge of coach education in Wales, particularly the UEFA B Licence.
• Experience managing people and teams.
• Proven experience in developing people and processes.
• Experience delivering structured education programmes.
• Minimum of 3 years’ coaching experience in elite youth and/or senior football.
• Minimum of 3 years’ experience mentoring coaches as a coach educator or phase lead.
• Level 4 Mentor/Assessor qualification (desirable).
• Postgraduate degree or teaching qualification (desirable).
• Specific mentoring training (desirable).

Knowledge, Skills and Behaviours

• Outstanding interpersonal and team-working skills, with the ability to motivate, inspire, and engage others.
• Experienced coach educator capable of creating effective and engaging learning environments.
• Excellent communication, presentation, and relationship-building skills.
• Strong project management skills, with the ability to plan, execute, and deliver initiatives within deadlines.
• Skilled in organising and delivering events and projects collaboratively.
• Highly motivated and committed to developing and educating coaches.
• Demonstrates a strong commitment to equality, inclusion, and diversity.
• Flexible, adaptable, and consistently operates with integrity.

Role Specific Requirements

• Willingness to work unsociable hours; working from home is permitted where appropriate.
• Access to a car or other reliable transport is essential.
• The successful candidate will be subject to an Enhanced DBS check.
• Proficiency in spoken/written Welsh (desirable).

FAW Values

• Excellence – we approach every challenge with determination and a drive to deliver our very best in all we do. We display commitment, motivation, discipline and perseverance, and hold ourselves accountable for results. In every aspect of business and sport, we strive to excel.
• Family – we promote a welcoming culture of warmth and belonging where everyone is embraced. Through the power of the collective, we’ll continue to expand our football family, welcoming anyone who wants to achieve great things for Wales.
• Respect – we believe that different ideas, strengths, interests, and cultural backgrounds are fundamental for success. We’ll earn the respect of others through our commitment to be open, honest, ethical and fair.

How to Apply

Organisation: Football Association of Wales

Salary: £30,000 - £38,000

Location: Wales (North and South Wales)

Contract type: Permanent (Full time)

Closing date: 23 October 2025

Application Process Timeline: Deadline for applicants is 5pm on Thursday 23rd October. Applications received after this date will not be considered. If FAW receives a high number of applications, we reserve the right to close the role early.

• All applicants must have the right to work in the UK.
• Applications must be supported by a letter detailing why the applicant is suitable for the role, and be accompanied with a current CV. Please also complete the equality and diversity monitoring form HERE.
• Applications should be made here - https://faw.peoplehr.net/Pages/JobBoard/Opening.aspx?v=393b764e-3c64-4c5b-b985-7cebc7fb73a8
• If you have any questions ahead of applying, please email [e-mail].