Ecommerce Optimisation & Personalisation Specialist

TN United Kingdom; London; On-site; GBP 35,000 - 55,000; Full time

Job summary

A leading fashion retailer seeks an e-commerce optimization specialist to enhance customer experience through data analysis and A/B testing. You will collaborate with various teams to deliver impactful changes across websites and apps, ensuring seamless customer journeys. This role requires a passion for fashion and a strong understanding of e-commerce strategies.

Qualifications

• Passionate about fashion and e-commerce.
• Experience with A/B testing and data-driven decision-making.
• Knowledge of HTML and CSS for implementing updates.

Responsibilities

• Deliver optimization and personalization initiatives across websites.
• Lead A/B testing campaigns and implement impactful changes.
• Compile weekly and monthly optimization reports.

Skills

Data analysis

A/B testing

E-commerce

HTML

CSS

Tools

Google Analytics

Bloomreach

Content Square

Dynamic Yield

Job description

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Client:

Office Shoes

Location:

London, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Reference:

255679b6ce16

Job Views:

2

Posted:

21.05.2025

Expiry Date:

05.07.2025

Job Description:

We are seeking a passionate fashion enthusiast with a flair for e-commerce to join our team. In this role, you will collaborate with the e-commerce trading team to gather A/B testing requirements, always prioritizing the customer experience. You will use commercial insights and data analysis to inform your decisions. Additionally, you will oversee all content updates, ensuring that the customer journey is clear and accurate.

Key responsibilities:

1. Deliver optimisation & personalisation initiatives across Office & Offspring websites and apps.
2. Lead A/B testing campaigns, identify opportunities for innovation, and implement impactful changes using Bloomreach and other tools.
3. Collaborate with trade, buyers, and CRM teams to ensure seamless execution.
4. Support premiumisation efforts by optimizing CMS templates, briefing new features, and ensuring mobile and desktop journeys meet customer expectations.
5. Plan, brief, and execute all trading optimisation A/B tests across the OFFICE, OFFICE London, and Offspring websites.
6. Use Google Analytics and other tools like Content Square to proactively optimise online selling through site search updates, product recommendations, and promotional badges.
7. Work closely with the design team to ensure all requirements are met and creative assets are clear and accurate.
8. Coordinate with the trading team to discuss ideas, gather requirements, and plan future tests. Manage the relationship with our optimisation platform Dynamic Yield, including weekly calls with the account manager to analyse test results and discuss best practices.
9. Hold regular meetings with trade and marketing teams to determine and prioritise future optimisation focus points.
10. Compile weekly and monthly optimisation reports, including top-line stats, next steps, and competitor analysis, and share with the ecommerce team and wider business.
11. Attend weekly planning meetings to ensure content and trading expectations are met.
12. Communicate optimisation plans with the team to ensure alignment.
13. Utilize HTML and CSS knowledge to implement trading updates.
14. Liaise with Front End Developers (agency) on creating and testing new experiences.