Head of Marketing

Mintago is a dynamic B2B startup that empowers employers with the most comprehensive set of employee financial benefits and data insights. Our primary clients are HR professionals and C-suite executives, and we are on a mission to enhance financial wellbeing in the workplace through impactful and relevant solutions.

Role Overview:

We are seeking an experienced and strategic Head of Marketing to lead and elevate our marketing efforts. This pivotal role will report straight into our CEO, positioning marketing as a central driver of company success.

You will lead a team of three marketing professionals – a mid-level general marketer, a graphic designer, and a junior marketing executive – as well as manage two contractors specializing in paid social and copywriting. The ideal candidate will be adept at both high-level strategic planning and hands-on execution, thriving in a fast-paced startup environment with minimal structure and substantial autonomy.

Key Responsibilities:

Leadership and Team Development:

• Lead, mentor, and develop a high-performing marketing team, fostering a collaborative and results-driven culture.
• Manage relationships with external contractors in paid social and copywriting.
• Empower the team with clear direction, setting measurable goals and supporting career growth.

Strategic Marketing Direction:

• Take full ownership of the company’s marketing strategy, evolving the direction previously overseen by the Head of Product and CEO.
• Develop and implement comprehensive marketing plans that align with business objectives and drive growth.
• Identify and capitalize on opportunities to enhance brand relevance and demand generation.

Demand Generation and Brand Awareness:

• Design and execute strategies to generate demand among HR professionals and C-suite executives.
• Enhance brand visibility and credibility within the B2B sector.
• Utilize data-driven approaches to optimize marketing campaigns and initiatives.

Multi-Channel Marketing and Growth:

• Evaluate and expand marketing channels beyond current paid social efforts.
• Develop and implement multi-channel marketing strategies, including content marketing, email campaigns, events, and more.
• Innovate and test new approaches for demand generation and customer acquisition.

Performance and Conversion Optimization:

• Drive performance across the marketing funnel, optimizing for conversion at each stage.
• Leverage data and analytics to track campaign effectiveness and ROI.
• Continuously improve lead nurturing strategies to increase sales pipeline efficiency.

Collaboration and Cross-Functional Leadership:

• Collaborate closely with Sales, Product, and Customer Success teams to ensure marketing efforts support overall business goals.
• Align marketing initiatives with product development timelines and sales objectives.
• Serve as the marketing voice in leadership discussions, contributing to strategic decision-making.

What We're Looking For:

• Proven experience in a senior B2B marketing role in a tech-led product, preferably within the employee benefits, FinTech, or SaaS industries. B2C experience is a welcomed perspective.
• Strong track record in demand generation, brand building, and multi-channel marketing.
• Demonstrated leadership skills with experience managing and developing a diverse marketing team.
• Strategic thinker with the ability to execute tactically and adapt to a dynamic startup environment.
• Excellent communication and interpersonal skills, with the ability to influence stakeholders at all levels.
• Proficiency in marketing analytics and performance measurement tools.
• Experience with budget management and resource allocation to deliver cost-effective marketing solutions.

Apply if you are after:

• Opportunity to make a significant impact on the company's growth trajectory early on.
• A flexible, highly autonomous and collaborative work environment.
• Professional development opportunities.
• The chance to lead and shape a growing marketing team.

Application Process:

• CV Submission & Application Questions:
  Submit your CV and answer our application questions. We will review responses for AI-generated content – authentic answers are prioritized.
• Call with Head of People
• Call with CEO
• Panel Interview: Technical presentation and behavioral interview.
• Offer & Reference Checks

Mintago is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.