CRM Executive

BOOHOO GROUP; Manchester; On-site; GBP 25,000 - 35,000; Full time

Job description

About us
Here at PrettyLittleThing, we strive to fly the flag for love, equality, and acceptance, working to use our platform to spread nothing but good vibes. Regardless of race, gender, sexuality, style or budget - there's something for everyone! We want our customers to feel confident in the way they dress and to embrace the way they look. #EveryBODYinPLT is our community that is all about body positivity, equality and supporting each other.

About the role

1. Plan & execute all comms in the CRM calendar in line with the promotional & brand campaign calendar with support from the Senior CRM Executive. Focus on a key market (UK or US) whilst supporting executing the secondary markets.
2. Responsible for building push, email & SMS campaigns for the markets in which you're responsible for.
3. Weekly and monthly channel performance analysis & insights reporting for the key market(s) you are responsible for. Analyse and report on campaign effectiveness including recommendations for future campaigns.
4. Lead in BAU email push & SMS briefing.
5. Collaboration with the graphics team to ensure all CRM creative helps support the wider CRM strategy. Work with Senior Exec on monthly sessions to evaluate performance and processes.
6. Take ownership in wider areas such as BNPL (Buy now, pay later), beauty, Direct Mail, refer a friend program & GDPR requests (these will be dependent on team needs).
7. Support in driving all markets (not just the key market you have ownership of) - suggesting and implementing continual improvement across all CRM channels.
8. Collaborate with Senior CRM Executive to deliver the test & learn plan and ensure always-on approach to channel optimisation.
9. Carry out image updates to behavioural / automated comms in line with the behavioural calendar.
10. Supporting in admin tasks where needed including, but not limited to the creation of promotional codes and data uploads.

About you

1. 1.5+ years in a similar role, working in a CRM team.
2. Excellent commercial understanding.
3. A passion for data and analytics to proactively identify insights and an ability to effectively communicate these insights.
4. Experience working with Bloomreach or similar.
5. Up to date knowledge of trends in CRM techniques.
6. Have an interest in retail / online marketing.
7. Have a keen eye for detail.
8. Demonstrable customer-centric thinking.
9. Self-motivated and enthusiastic approach to work.
10. Ambitious, driven individual who excels in challenging environments.
11. Team player, able to work with multiple business functions to achieve objectives.
12. Ability to work to tight deadlines.
13. Experience working on retail brands, preferably within the fashion sector (desired).

Due to the evolving nature of our organisation, this job description is not exhaustive. While this job description will be reviewed and updated periodically, the job holder may from time to time be required to carry out tasks which are not detailed in this document.

PLT Perks

1. 25 days holiday plus bank holidays
2. Discretionary bonus scheme
3. Company share scheme
4. Life Assurance
5. Company Pension Scheme
6. Flexible working hours
7. Late start, early Friday finish
8. Free parking
9. Employee assistance programme including 24-hour confidential helpline
10. Our Reward Platform allows you to tailor your benefits to suit your needs - such as Private Healthcare, Dental and Healthcare Cash Plans, a Cycle2work Scheme and plenty of fun anytime benefits such as coffee club or virgin experience days.
11. Season Ticket Loans
12. 40% discount across 4 brands, 20% discount on Debenhams
13. Discount & Cashback portal
14. Learning and development support and opportunities both internally and externally
15. Payday drinks monthly and ad hoc events throughout the year

Equal opportunities

Here at PLT we not only embrace diversity we celebrate it! We are proud to be an equal opportunities employer and we're continuing to build an inclusive environment for our employees. We know we are better together, and we will continue to build a team that represents a variety of skills, perspectives, and backgrounds.

Reasonable Adjustments

PLT want to give everybody the chance to perform their best whether that is during an interview or whilst at work. Should you require any reasonable adjustments please let the talent team know.

#LI-LF1 #LI-ONSITE